About Dan Nedelko


About Dan Nedelko, 10.0 out of 10 based on 1 rating

Hello, It's Me Daniel!

Hello, It’s Me Daniel

“Dan Nedelko has 20 years of expe­ri­ence in the mar­ket­ing, busi­ness and soft­ware indus­tries.

This also includes 7 years expe­ri­ence of bring­ing inno­va­tion to life in cutting-edge inter­net mar­ket­ing strategy/execution, tech­nol­ogy infra­struc­ture, gam­ing busi­ness strat­egy and mul­ti­dis­ci­pli­nary team build­ing for numer­ous major online gam­ing brands through­out North Amer­ica and Europe.

Dan’s spe­cific skill set lies in Online Mar­ket­ing and Prod­uct Inte­gra­tion.

Dan’s edu­ca­tional back­ground in Com­puter Sci­ence from Wil­frid Lau­rier Uni­ver­sity gives him unique insight into the inte­gra­tion of tech­nol­ogy, his 20 years of Mar­ket­ing and Busi­ness expe­ri­ence gives him the real world expe­ri­ence to bring that tech­nol­ogy to life in the online world.

This unique blend of busi­ness and tech­nol­ogy knowl­edge gar­ners unique insights and expe­ri­ence in prof­itably tak­ing tech­nol­ogy to mar­ket.

His expe­ri­ence with reg­u­lated indus­tries has led Dan to work pre­vi­ously with the OLG (Ontario Lot­tery and Gam­ing), Mol­son, Labatt, and Diag­gio over a 5 year period.

He has also cre­ated com­plete online mar­ket­ing strate­gies for many of the major online gam­ing brands and exe­cuted these strate­gies in a fast paced and ever chang­ing online world.

Most recently Dan has cre­ated and exe­cuted a com­pre­hen­sive online mar­ket­ing strat­egy for a major casino gar­ner­ing over $168 mil­lion USD per annum in sales.”

Talking SEO in Las Vegas

Talk­ing SEO in Las Vegas

Wel­come to my pro­file page which has both with a brief view of my pro­fes­sional expe­ri­ence but also with a few of the com­pa­nies I have founded and ongo­ing project work with which I am involved. Keep in mind you can also view my LinkedIn Pro­fes­sional Profile.

First and fore­most I am Founder and CEO of Hon­ey­pot Mar­ket­ing. We are a small bou­tique Inter­net Mar­ket­ing firm with offices in Toronto and Van­cou­ver. Feel free to have a peek at some of our Inter­net Mar­ket­ing pro­grams over at Hon­ey­pot Mar­ket­ing.

Trag­i­cally I lost my best friend and my brother, Dušan Nedelko on Feb­ru­ary 18, 2010 in motor vehi­cle acci­dent in North­ern Ontario. Through the grief and loss we have founded the Dušan Nedelko Foun­da­tion whose goal is to “Enable Youth Through Out­door Activ­ity”.

The Dušan Nedelko Foundation

The Dušan Nedelko Foundation

As chair­man of the FounDušan I am involved in all aspects of the char­i­ta­ble sta­tus reg­is­tra­tion„ mar­ket­ing, admin­is­tra­tion, fund rais­ing, events and dis­pers­ing of funds to out­door edu­ca­tors, youth pro­grams and other qual­i­fy­ing groups in the Province of Ontario.

It is my goal to ensure a last­ing legacy for my brother’s pas­sion of the out­doors and love of men­tor­ing youth through that out­door activity.

To give a bit of a per­sonal back­ground on me, I’ve included a por­tion of my CV which supris­ingly enough has about 15 years of his­tory behind it.  Also please feel free to con­tact me at any time if you have ques­tions, com­ments, insults or just want to chat.

Get the Flash Player to see the word­Tube Media Player.

Pro­fes­sional Profile

Accom­plished tech­nol­o­gist and Inter­net Mar­keter with a proven abil­ity to develop and imple­ment mul­ti­fac­eted tech­nol­ogy solu­tions that sup­port busi­ness, tech­ni­cal and finan­cial objectives.

Rec­og­nized as an expert in tech­nol­ogy inte­gra­tion with a proven back­ground in both engi­neer­ing, sales and management.

Respected leader, able to build high moti­vated tech­ni­cal teams focused on deliv­er­ing robust and sta­ble solu­tions which exceed rev­enue goals.

Con­stantly up-to-date with changes in the indus­try through pro­fes­sional affil­i­a­tions and con­tin­u­ing pro­fes­sional development.

Areas of Expertise

  • Strate­gic and Tac­ti­cal Planning
  • New Prod­uct Development
  • Man­age­ment Report­ing Task and Details Analysis
  • Tech­ni­cal Require­ments Planning
  • Man­age­ment Team Leadership
  • Het­ero­ge­neous Soft­ware Sys­tem Design
  • Func­tional Require­ments Definition
  • Tech­ni­cal Require­ments Definition
  • Project Deliv­ery Require­ments, Time­lines and Budgeting

Edu­ca­tion

Bach­e­lor of Sci­ence - Com­puter Sci­ence and Math­e­mat­ics (Con­vo­ca­tion 2002)
Minor Psy­chol­ogy
Wil­frid Lau­rier Uni­ver­sity, Water­loo, Ontario

Beyond for­mal edu­ca­tion I con­stantly exer­cise self-learning both pro­fes­sion­ally and personally

Pro­fes­sional Experience

Hon­ey­pot Mar­ket­ing
375 Water Street Suite 104
Van­cou­ver, British Colum­bia
CEO
Decem­ber 2004 — Present

  • Founded the Hon­ey­pot Mar­ket­ing and built it from a part time busi­ness to a suc­cess­ful Inter­net Mar­ket­ing firm
  • We spe­cial­ize in the fol­low­ing areas: Inter­net Mar­ket­ing, Con­ver­sion Rate Opti­miza­tion, Social Media Mar­ket­ing, Search Engine Opti­miza­tion, Viral Mar­ket­ing, Direct Response Email Marketing
  • In addi­tion to numer­ous sig­nif­i­cant clients includ­ing Neris (the offi­cial Czech News Agency), Crestock.com, Com­pu­trace, Anglo Swiss Resources among others
  • Man­age and main­tain a net­work of qual­ity con­tent sites
  • Offer­ing Busi­ness and Team devel­op­ment con­sul­ta­tion includ­ing In House train­ing and employee development

CLTB Media/BetUS.com
1286 Homer Street, Suite 300
Van­cou­ver, BC
Direc­tor Inter­net Mar­ket­ing
Decem­ber 2005-July 2007

  • Designed/developed a strate­gic Search Engine Opti­miza­tion, Search Engine Mar­ket­ing, Viral
    Mar­ket­ing plan which was suc­cess­fully executed
  • Attained 50+ #1 Google rank­ings for Sports and Horse Rac­ing related terms
  • Increased search traf­fic to betus.com from 3% to 25% of all web traf­fic which trans­lated into a 20%
    profit lift
  • Imple­mented Omni­ture Site­Cat­a­lyst and Click­tracks web ana­lyt­ics to track defin­able met­rics across
    the entire company
  • Built an inter­net mar­ket­ing team whose respon­si­bil­i­ties included viral
    mar­ket­ing, SEO, SEM, Pod­cast­ing, Site opti­miza­tion, Con­ver­sion Opti­miza­tion and Copywriting
  • Worked with the design and prod­uct teams to exe­cute a com­plete redesign of www.betus.com
  • Suc­cess­fully imple­mented inno­v­a­tive sports bet­ting pod­cast­ing and social net­work­ing pro­grams which have
    become an inte­gral part of the ongo­ing betus.com mar­ket­ing strategy

Riptown.com Media/Bodog.com
1380 Bur­rard Street
Van­cou­ver, BC
Web Man­ager
March 2004-December 2005

  • Designed/developed a strate­gic Search Engine Opti­miza­tion and Mar­ket­ing plan which was
    suc­cess­fully executed
  • Attained 110+ #1 Google rank­ings for Sports related terms
  • Increased search traf­fic to bodog.com from 3% to 15% of all web traffic
  • Imple­mented Omni­ture Site­Cat­a­lyst web ana­lyt­ics to track defin­able met­rics across the entire
    company
  • Aver­aged 100 joined and deposit­ing users per day
  • Built a team of 7 inter­net mar­keters includ­ing SEO’s, Project man­agers, Copy­writ­ers which
    con­tinue to be an inte­gral part of Bodog.com’s mar­ket­ing team to this day
  • Worked with the design and prod­uct teams to exe­cute a com­plete redesign of www.bodog.com
  • Worked closely with prod­uct chan­nel units to assign busi­ness met­rics to online cam­paigns,
    ensur­ing their per­for­mance and optimization

nID Solu­tions
101 Fred­er­ick Street, Suite 810
Water­loo, Ontario
Direc­tor of Tech­nol­ogy and Tech­ni­cal Sales
Sep­tem­ber 2001-March 2004

  • Designed/developed rapid data acqui­si­tion appli­ca­tions tar­geted at MIPS, Stron­gARM SA1110 and
    XScale proces­sor boards (Win­dows CE and Palm)
  • Deter­mined func­tional spec­i­fi­ca­tions from both sales/marketing depart­ment and client
  • Coor­di­nated devel­op­ment dead­lines, sta­tus updates and com­plete tech­ni­cal documentation
  • Devel­oped Sales Kits & Sales Presentations
  • Deter­mined busi­ness cases for new prod­uct devel­op­ment includ­ing prod­uct via­bil­ity, pric­ing &
    functionality
  • Cre­ated end user doc­u­men­ta­tion, devel­oper doc­u­men­ta­tion & train­ing mate­ri­als (both live and
    remote mul­ti­me­dia versions)
  • Tech­ni­cal sales, sup­port, doc­u­men­ta­tion and end client needs analy­sis and proposals

Urbana Online Solu­tions
10 Water Street, Unit 7
Cam­bridge, Ontario
Tech­ni­cal Con­sul­tant (Con­tract Posi­tion)
May 2001-September 2001

  • Brought in to assess prob­lem­atic devel­op­ment structures
  • Assessed entire tech­nol­ogy infrastructure
  • Assessed data­base scal­a­bil­ity includ­ing abil­ity repli­cate live trans­ac­tions, billings, etc.
  • Worked closely with Exec­u­tive Man­age­ment to build devel­op­ment, sales, mar­ket­ing and exec­u­tive
    morale and efficiency
  • Worked closely with Chief Tech­nol­ogy Offi­cer to imple­ment and guide future projects as defined by
    the desires of Exec­u­tive Management

Nex­move Tech­nolo­gies
110 Phillip Street, Unit 15
Water­loo, Ontario
Data­base Spe­cial­ist (Con­tract Posi­tion)
Sep­tem­ber 2000-May 2001

  • Devel­oped a scal­able data­base struc­ture uti­liz­ing Ora­cle 9i on a Linux platform
  • Imple­mented infra­struc­ture for web based B2B move man­age­ment system
  • Imple­mented Perl User Interface
  • Worked closely with man­age­ment and sales to define require­ments, logis­tics and imple­men­ta­tion of
    the system
  • Worked closely with tech­ni­cal staff to set tasks, time­lines and deliverables

Wil­frid Lau­rier Uni­ver­sity – Quan­tum Physics Research Group
Research Assis­tant
Feb­ru­ary 2000-April 2002

  • Soft­ware team mem­ber devel­op­ing laser sim­u­la­tion (Quan­tum Well and VCSEL) soft­ware tar­geted
    for UNIX and Win­dows based systems
  • C++/FORTRAN cross lan­guage integration
  • Designed numer­ous unique GUI fea­tures, adding func­tion­al­ity and increas­ing usabil­ity of the
    soft­ware packages
  • Designed libraries for use in generic sci­en­tific soft­ware, GUI based and com­pu­ta­tional reusable
    objects (linux, UNIX, Windows)
  • Imple­mented numer­ous ser­vices in a het­eroge­nous net­work envi­ron­ment (file shar­ing, secu­rity,
    code repositories)

Wil­frid Lau­rier Uni­ver­sity, Depart­ment of Physics and Com­put­ing
Teach­ing Assis­tant “CP225 — An Intro­duc­tion to Sci­en­tific Com­pu­ta­tion”
Cross Listed Physics and Com­puter Sci­ence Senior Level Course
Sep­tem­ber 2000-December 2001

  • Assisted in design of assign­ment and midterm examinations
  • Com­mu­ni­cated with large groups of stu­dents (44 in 2000, 59 in 2001) on a reg­u­lar basis, includ­ing
    con­flict res­o­lu­tion and tutoring
  • Graded, com­mented, and resolved issues with all assign­ments and midterm examinations
  • Recorded, tracked and resolved all mark­ing issues through­out school year
  • Con­ducted tuto­r­ial ses­sions regard­ing sci­en­tific meth­ods, C, C++, MATLAB, and UNIX

Sil­vano Colour Lab­o­ra­to­ries
Toronto, Ontario
Soft­ware Developer/Network Admin­is­tra­tor
Feb­ru­ary 1997-September 1999

  • Mem­ber of research team devel­op­ing direct to paper CRT Printer (soft­ware test­ing and
    development)
  • Junior devel­oper main­tain­ing and upgrad­ing an IBM AS/400 inven­tory, account­ing and work­flow
    system
  • Net­work admin­is­tra­tion incor­po­rat­ing UNIX, Apple, and Win­dows based systems
  • Elec­tronic imag­ing tech­ni­cian, devel­oped numer­ous tech­niques to increase pro­duc­tion, auto­mate
    process and increase efficiency

Japan Cam­era Cen­ter
Kitch­ener, Ontario
Co-Owner/Operator
Sep­tem­ber 1994 –June 1996

  • In charge of daily oper­a­tions and cus­tomer relations
  • Invoic­ing, receiv­ables, payables and daily bookkeeping
  • Staffing and employee organization
  • Order­ing, inven­tory and cus­tomer relations

Pro­fes­sional Activities

  • Mem­ber of Easter Seals “Pow­er­Play” street hockey tour­na­ment orga­niz­ing committee
  • Mem­ber of Okto­ber­fest Mar­ket­ing Co-Ordination committee
  • Recip­i­ent of the Sci­ence and Tech­nol­ogy Endow­ment Pro­gram (STEP) Research Award (Nov.
    2000)
  • Involved in numer­ous areas of com­puter sci­ence research, includ­ing Beowulf Clus­ter­ing (Par­al­lel Sys­tems Design), Visu­al­iza­tion and Sci­en­tific Com­put­ing and GUI Devel­op­ment (Ongoing)
  • Mem­ber of numer­ous open source projects. Includ­ing (but not exclu­sive to) MESA 3D, GNOME
    Desk­top, Crypto++ , and the Mozilla Browser project. Tasks under­taken include beta-testing,
    debug­ging, and doc­u­men­ta­tion (Ongoing)

Per­sonal Interests

  • Pho­tog­ra­phy and Imag­ing — Tra­di­tional Film — manip­u­lat­ing light and film, under­stand­ing the beauty
    of physics
  • Canoe­ing, Kayak­ing, Rock Climb­ing — enjoy­ing the power and beauty of nature, learn­ing to work
    within her bounds
  • Trail­rid­ing & Moun­tain Bik­ing — chal­leng­ing myself, learn­ing to be scared and extend myself
  • Arti­fi­cial Intel­li­gence — learn­ing how peo­ple and machines can learn
  • Humane Soci­ety, Kitch­ener branch vol­un­teer — giv­ing to ani­mals who are innocent
  • Math­e­mat­ics Coun­cil Mem­ber, Wil­frid Lau­rier Uni­ver­sity, (2000–2002)
  • Sci­ence Coun­cil Rep­re­sen­ta­tive, Wil­frid Lau­rier Uni­ver­sity (2000–2002)
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Rat­ing: +1 (from 1 vote)

3 Responses to “About Dan Nedelko”

  1. Lara DeSoleil on March 28th, 2010 5:54 am

    This is to ver­ify that any mes­sage sent to you on your reg­u­lar site, using toyspe­riod in the web­site address box is white paged.

    Any mes­sage sent on this form with toyspe­riod in the web­site address box is sent to trash.

    Lara

  2. Dan Nedelko on April 16th, 2010 10:08 am

    @Lara if you’re refer­ring to com­ments as the mes­sages — they are sim­ply going into the mod­er­a­tion queue as do all mes­sages on the web­site. I’ve got over 50 mes­sages in the mod­er­a­tion queue and hav­ing just returned from per­sonal busi­ness I can also con­firm there is no trash­ing of any messages.

  3. Norm O'Rielly on April 16th, 2010 10:10 am

    Thanks for the back­ground on your pro­fes­sional his­tory Dan.

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