http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_31.m4aPodcast: Play in new window | Download (18.4MB) | EmbedSubscribe: iTunes | Android | RSSWhat’s more important than tagging and tracking your lead and conversion funnel? Tagging and tracking your lead and conversion funnel accurately otherwise known as Conversion Scoping. Facebook has recently introduced their version 2 tracking pixel, in this edition of the Marketing […]
http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_30_Audio.m4aPodcast: Play in new window | Download (21.2MB) | EmbedSubscribe: iTunes | Android | RSSIn today’s episode I’m talking about capturing micro-moments of intent, the importance of search psychology and why keyword research is far from a menial task. Let’s stop fluffing off keyword research as some trivial task, it in fact gets directly into […]
http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_26.m4aPodcast: Play in new window | Download (21.0MB) | EmbedSubscribe: iTunes | Android | RSSIn today’s episode I’m talking about how to deal with negative client relationships, tense situations, and knowing the right time to walk away from or fire a client. Client relationships, toxic relationships and when should you fire a client? This Marketing […]
http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_26_Podcast.m4aPodcast: Play in new window | Download (Duration: 7:11 — 12.8MB) | EmbedSubscribe: iTunes | Android | RSSYou hear it every day: “My CPAs are too high!” Managing paid marketing budgets is challenging, technical, psychological and ever evolving. When dealing with client budgets, it’s important to understand the following: The CPA is only as low […]
http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_25_Podcast.m4aPodcast: Play in new window | Download (21.1MB) | EmbedSubscribe: iTunes | Android | RSSThere’s a lot of doing in the day-to-day of the modern marketer, so much so that there isn’t much time to stop and think about our audiences. I’ll be talking about: How to build an audience a.k.a the “Minimum Viable Audience”. […]
Podcast: Play in new window | Download (Duration: 16:39 — 22.9MB) | EmbedSubscribe: iTunes | Android | RSSWelcome to the new and improved Marketing Drive! What is The Marketing Drive? It’s a daily podcast, video and blog series recorded from my car during my morning communte from Cambridge into Silicon Valley North in Waterloo. I’m […]
Genesis + Bootstrap Bootstrap is one of my personal favourite frameworks and Genesis Framework by StudioPress is a go to when putting together conversion centric websites. Marrying the best of both worlds allows me to be responsive out of the box, prioritize messaging and increase conversions to a goal. Adding Bootstrap functionality to a Genesis powered […]
I’ve spent many years tripping through Algonquin Park. There are literally hundreds of images I’ve been lucky enough to capture, as difficult as it is to sort through all of them, I’ve managed to put together a small collection of favourites from Lost Dog Lake, Lake Sisco, North Tea Lake and the Amable Du Fond. […]
It’s all up to you. It truly is.
Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.