Case Studies

Genius Internet Marketing

Over the years I have been involved with numerous projects. In this section I will be highlighting them in a bit more depth than I have outlined on my professional profile page.

In each Case Study or Article I am going to be highlighting successes and challenges that I have experienced over the years. I'll be adding case studies for some of the most significant projects I have been involved with in addition to some interesting mentions from respected organizations and individuals in the world of Marketing:

Rand Fishkin comments on a link baiting campaign put together by me and the team at BetUS - when I was Director of Internet Marketing:

I built out the Internet Marketing team at Bodog a number of years ago. I'm very proud of the team and professionals that developed from that project. We experienced success in the gaming world through organic search and dominated the Sportsbook SEO field for quite a long time.

Clicktracks (now Lyris) did a case study and featureĀ  on my successful use of business driven SEO ROI and Analytics.

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