Case Studies

Genius Internet Marketing

Over the years I have been involved with designing, marketing and developing business cases and plans for numerous enterprises, startups and "science projects". In this section I will be highlighting them in a bit more depth than I have outlined on my professional profile page.

In each Case Study or Article I am going to be highlighting successes and challenges experienced.

I'll be adding more anecdotes, experiences and case studies for some of the most significant projects I have been involved with in addition to some interesting mentions from respected organizations and individuals in the world of Marketing.

Rand Fishkin commented on a link baiting campaign designed by me and the team at BetUS - when I was acting as Director of Internet Marketing.

I built out the first Internet Marketing team at Bodog from 2002 through to mid-2004. I'm very proud of the team and professionals that developed out of that project. The successes experienced at Bodog in the gaming world was a convergence of a fantastic team in all areas of the organization at the time. Bodog dominated the Sportsbook SEO and gaming landscape for quite a long time.

Clicktracks (now Lyris) write a case study and feature on my successful use of business driven SEO ROI and Analytics.