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Anglo Swiss Resources


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* Please Note: The cur­rent incar­na­tion of http://anglo-swiss.com is not a prod­uct of Hon­ey­pot Mar­ket­ing in any way. The below case study should be con­sid­ered archival and for his­tor­i­cal pur­poses only.

The main basis of the pro­gram involves the fol­low­ing pro­gram components:

  1. Viral dis­tri­b­u­tion.
  2. Buzz Mar­ket­ing.
  3. Brand Aware­ness.
  4. Con­ver­sion Opti­miza­tion (On Site).

Many times we will hear over at Hon­ey­pot how con­fus­ing our busi­ness is to those not famil­iar with inter­net mar­ket­ing. Here’s the ele­va­tor pitch:

How do you struc­ture your site and con­tent to both attract cus­tomers and turn them into cus­tomers once they reach the site.

It really is just that sim­ple. In order to achieve these goals we uti­lize a num­ber of tech­niques which help us to achieve this goal:

  1. Define the entry points into the web­site. Most sites define one sin­gle entry point into the site which is like cre­at­ing one piece of pro­mo­tional mate­r­ial for every client you may have. We help to cre­at­ing a strong rel­e­vance between the cus­tomer and the message.
  2. Define con­tent dis­tri­b­u­tion chan­nels. There are numer­ous ways to deliver your mes­sage to web vis­i­tors and just as many chan­nels to drive them into your web­site. For exam­ple rich media adver­tis­ments, endorse­ment arti­cles (blogs, etc), Search Engines (SEO), Search Engine Mar­ket­ing such as Google Adwords (SEM), viral chan­nels (con­tent sites such as 9 Rules or Digg)
  3. Opti­mize the mes­sage to appeal to the above chan­nels and then entice users to enter your site through the strate­gi­cally defined entry points.
  4. Analyse the per­for­mance, test and revise the process. Once we’ve begun the process we fur­ther opti­mize it to ensure that your web­site is cre­at­ing the high­est pos­si­ble return on investment.

That’s the most basic overview of Hon­ey­pot avail­able. We are very excited to be work­ing with Anglo Swiss on this new project. Through this ini­tial engage­ment we’ll be look­ing to break new ground in terms of cap­tur­ing a younger invest­ment com­mu­nity, bring web 2.0 con­cepts into the world of invest­ment and cre­ate an ongo­ing sys­tem for viral mar­ket­ing which be inter­est­ing and very effective.

Here’s a bit of back­ground on Anglo Swiss Resources.

“Anglo Swiss Resources holds gold (British Colum­bia) and dia­mond (North West Ter­ri­to­ries) prop­er­ties in close prox­im­ity to suc­cess­ful min­ing oper­a­tions. The Com­pany has com­pleted its 2007 drilling on the Fry Inlet dia­mond project.

All kimberlite-bearing drill core has been sent to the Kenville Mine prop­erty for split­ting, prior to being for­warded for lab­o­ra­tory dia­mond analy­sis. Drilling will begin shortly on the Kenville gold project near Nel­son, British Columbia.
Stay tuned for fur­ther updates both here and at the main Hon­ey­pot Mar­ket­ing site.
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