The Internet Marketing Minute

In today’s marketing minute I’m going to talk about Twitter. Here are a few highlights:

1. Download my Twitter Strategies for Converting Customers Whitepaper from Honeypot Marketing. Tons of great tips in there (and I wrote that myself, no copy paste).
2. Go to Sponsored Tweets and Sign Up – monetizing your Twitter is s-m-a-r-t.
3. Go to http://ad.ly and sign up – same concept but slightly different. You get sponsored by the week, not the tweet.
4. Check out these videos by Scott Monty in charge of Social Media for Ford (interview in 3 parts: http://bit.ly/3v0NrR – http://bit.ly/3Wumqf and http://bit.ly/2VXCUo
5. Listen to the podcast. I talk about Twitter and how not become a spammer (or have other people on Twitter hating everything about you).

*Whew* Busy Tuesday. Is it Friday yet?

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The Internet Marketing Minute

In today’s episode of the Marketing (almost) Minute I’m looking at the importance of a correctly formatted and updated XML sitemap. Often times this is poorly implemented on a site.

There are a number of “optional” tags meaning you can get away without implementing them but I strongly recommend you make sure you are implementing a full URLSet.

Keep in mind that if you are running a dynamically generated site, this becomes even more important. In order to keep up with the changes on your site you’re going to want to get the Google Sitemap Generator and install it on your server. More details in the podcast. Click the image below to Play the podcast.

Note: This is a pretty “grass roots” podcast In time it will become more refined but for the time being keep in mind my main motivation for doing this is to give out some good tips that you might not find everywhere else in the universe. I’m refining the links I place in the podcast itself as clicking them will take you away from the site. For now these are the links in the podcast:

Sitemaps XML Format

Third Party Sitemap Generators

Google Server Side Sitemap Generator

Here’s the example for the suggested format:

<?xml version="1.0" encoding="UTF-8"?>

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

   <url>

      <loc>http://www.example.com/</loc>

      <lastmod>2005-01-01</lastmod>

      <changefreq>monthly</changefreq>

      <priority>0.8</priority>

   </url>

</urlset>

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1. Limited to (around) 1 minute each and every day. This makes it manageable for me personally as I’m swamped with both Honeypot Marketing and Natural Traction.
2. Low production value. I’m not going to spend hours tweaking intros and outros – I’m not really a radio guy in fact. I’m thinking you want the information in the minute not a minute of music.
3. Highlight one strategy each and every day. This is will be a focused podcast not one about last great conference I went to and how I met up with Matt Cutts and we got drunk. There are enough podcasts like that.
4. Stay out of SEO rambling debates and debates among arrogant designers who think there is no value in SEO or Internet Marketing.

Now I am thinking one thing here. Since I have years of online gambling marketing and sportsbook internet marketing experience I could focus on that here and then do a more general podcast on Honeypot Marketing. I’m actually thinking of leaving it up to you all out there.

Anyone have any thoughts on this? Basically it comes down to a niche podcast versus a generic podcast. I’m thinking out loud and need some input.

Anyone? Anyone? Bueller? Bueller?

Post from: Dan Nedelko

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