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Ashton Kutcher — Twitter Desperation?

Social Media Mar­ket­ing and Twit­ter in par­tic­u­lar is a great way for stars like Ash­ton Kutcher to gen­er­ate buzz. In fact it’s great for any­one and any busi­ness (when done prop­erly). Now I’m as open minded to all sorts of Inter­net Mar­ket­ing tech­niques but this one strikes me as a bit desperate.

Ash­ton is basi­cally buy­ing paid adver­tis­ing on another social net­work in order to increase his fol­low­ers on a com­pet­ing social net­work. Come on Ash­ton. As they would say on Twit­ter: srsly?

UPDATE:

Clearly  Ash­ton Kutcher using Twit­ter is not a neg­a­tive thing. In fact I fully believe in the power of Social Net­work Mar­ket­ing and pro­vide chan­nels for self pro­mo­tion. How­ever, As a busi­ness dri­ven mar­keter and brand­ing expert I’m still not 100% cer­tain if Ash­ton Kutcher’s cam­paign on Twit­ter pro­duced any defin­able results other than the fact that he got some ded­i­cated air­play on CNN. For a hol­ly­wood actor like Kutcher, this is def­i­nitely a plus, get­ting air­play like that will do noth­ing but pro­mote his own brand, his movies and his career (and pos­i­tively affect­ing his bot­tom line).

I won­der what type of met­rics were taken into account except for the num­ber of fol­low­ers? Was any track­ing done on Click Through Rates? How did it affect his Online Rep­u­ta­tion? More likely than not, it was purely a brand­ing play. I still think the Ad reduces the legit­i­macy of his entire Twit­ter campaign.

Related arti­cles by Zemanta

• Con­firmed: CNN Acquires CNNBrk Twit­ter Account (techcrunch.com)
• Social Media Mar­ket­ing Indus­try Report (incsub.org)
• Ted Turner May Endorse Kutcher In The Race For A Mil­lion Twit­ter Fol­low­ers (techcrunch.com)
• Ash­ton Giv­ing Away Gui­tar Hero? We’re Giv­ing Away Chanel! Help Us Get to 1 MM Votes Before Ash­ton Reaches 1 MM on Twit­ter! (popsugar.com)

Related posts:

1. Using Stum­ble­Upon Effectively

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