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Building Great Links

March 13, 2009

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Link Build­ing is always a topic of con­ver­sa­tion for any­one in the world of Inter­net Mar­ket­ing. Peo­ple who push only organic SEO tend to be quite focused on the over­all process of build­ing masses of links with tar­get anchor text on sites which may pass link juice.

Per­son­ally that’s a nar­row minded point of view that really lim­its your over­all link build­ing goals. The real­ity of the sit­u­a­tion is that links drive traf­fic, rep­u­ta­tion, new vis­i­tors and poten­tially new cus­tomers. A well thought out online pro­mo­tional pro­gram will assist you in your organic SEO link build­ing efforts. But you need to have a holis­tic view of link building.

We build links to achieve a num­ber of goals:

  1. Pro­mote the site. We pro­duce great con­tent and we want the world to know about it.
  2. High­light other sites we think are great. We do this by com­ment­ing on arti­cles we love, par­tic­i­pat­ing in discussions.
  3. We are pro­mot­ing a con­test or pro­mo­tion based around a prod­uct. This could be con­sid­ered link bait­ing but it’s also show­ing peo­ple how cre­ative and fun we might. When I was Direc­tor of Inter­net Mar­ket­ing for BetUS we had alot of fun with this great link bait pro­gram — it was flat­ter­ing that Rand Fishkin from SEO­Moz thought it was genius mar­ket­ing. We had fun doing it and it was very successful.
  4. We are build­ing links to increase our search rank­ings. When I was at Bodog we built links for SEO specif­i­cally but tracked it with Click­tracks and opti­mized from there — times were very dif­fer­ent but it was (and is) an effec­tive tac­tic — it cer­tainly worked there. Check out the case study on Lyris.
  5. We are par­tic­i­pat­ing in a com­mu­nity such as Stum­ble­Upon, Face­book and Twit­ter. This isn’t for the pur­pose of build­ing links directly. It’s pro­mot­ing our prod­uct, ser­vice or just talk­ing to peo­ple. We gen­er­ate con­tent, talk to peo­ple and they shock­ingly enough they may link to us directly but that’s not the ini­tial goal (we don’t whack peo­ple over the head).

I just fin­ished watch­ing Rand Fishkin’s White­board Fri­day on the same sub­ject. I strongly sug­gest you check it out:

http://www.vimeo.com/3609778

What other link build­ing tac­tics do you use now? Let me know what you think of my take on link build­ing awe­some­ness. Have a great Fri­day the 13th!

Cheers,

Dan Nedelko

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  2. SEO Return On Investment

Written by Dan Nedelko · Filed Under Brain Candy, Features, Internet Marketing, Screencasts, seo 

Comments

5 Responses to “Building Great Links”

  1. Earth4Energy on March 19th, 2009 11:54 am

    A really great post here. I assume there’s a chance to post more about related theme here. Really great. Thank you.

  2. Dan Nedelko on March 19th, 2009 12:02 pm

    Thanks a mil­lion, I am going to be post­ing reg­u­larly in this series. Prob­a­bly about once a week, hope to see you here often.

  3. Earth4Energy on April 6th, 2009 12:16 am

    Good read … head­line catchy … good points, some of which I have learned along the way as well (humil­ity, grace, lay­off the con­tro­ver­sial stuff). Will share with my col­leagues at work as we begin blog­ging from a cor­po­rate perspective.

    Thanks!

  4. Earth4Energy on April 8th, 2009 1:22 am

    Excel­lent post. I like these posts most of all, prac­ti­cal infor­ma­tion that all blog­gers can use.

  5. Alexander on April 20th, 2009 11:28 pm

    Nice points list + video!

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