Is your brand communication strategy back asswards?

Beautiful sunsets in Algonquin Park

When we think about brand and communications messaging often the tactical “feature” message wins out over the motivation a consumer might have when making a decision about where to align their loyalties. In reality, the most effective brands in the world start from the motivation and move into the tactical “features” the deeper you dig. […]

You need an email marketing plan.

In today's drive, my intro and outro music are pretty much awesome. Someone drive off the road on the 401, thankfully everyone was fine. Email marketing is still a very important part of your communications and marketing mix regardless of your start-up size. It costs no money to get started, it takes time.
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In today’s drive, my intro and outro music are pretty much awesome. Someone drive off the road on the 401, thankfully everyone was fine. Email marketing is still a very important part of your communications and marketing mix regardless of your start-up size. It costs no money to get started, it takes time. Podcast: Play […]

Planning for marketing versus a marketing plan.

Planning for marketing versus a marketing plan. I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I give up a process I’ve used successfully dozens of times in both the online and offline business worlds. Press Play below to get started listening to the podcast!

Play

Planning for marketing versus a marketing plan. I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I give up a process I’ve used successfully dozens of times in both the online and offline business worlds. Press Play […]

Social Media Strategy – June 21

Today’s tip is pretty simple and doesn’t require brain surgery – don’t use it as an after thought. There are well over 500 million people on Facebook and a shocking number of them log in every single day. This is an incredibly powerful communication medium, not a “nice-to-have if there is any budget left over”. […]

Seth Godin on Commission

So I was going through my normal hundreds of morning emails and although I generally breeze through Seth Godin’s posts (I’ve found them to be the equivalent of Tweets, short, uninformed, the internet equivalent of a sound bite without substance) this particular post made me pause: Everyone gets paid on commission Beyond the fact that […]

32Red Active Players Up Revenues Down

More interesting financials from online casino operator 32Red. Looks like they had an increase in active players, which is always good (customer service and retention likely get credit for that) but a revenue drop of 11%. Here’s a brief synopsis of the interim results: Overall revenues -11.2% to £5.8m, from £6.4m at the same point […]