What happened in the world of Digital Marketing in 2016? How did Google, Facebook, Twitter and the general state of social media evolve? Here's what we need to keep top of mind as Digital Marketers going into 2017.Continue reading
I know social media marketing is a hot topic these days and there are a lot of companies attempting to get their foot in the door with social networks. The appeal of these networks is incredible, mainly for the viral and exponential nature of the system.
My network is a connected graph with exponential growth possibilities. My 400+ friends all have approximately 350 friends (on average and informally) if any company can get their foot into the door and illicit a response from my friends and their friends then the brand spread and effectiveness of that “sharing” can be astounding.
In addition to that it’s much more than the one way conversation that Television, Radio and even a Landing Page can provide. I get feedback, I gain key influencers, brand advocates and it’s the consumers doing the marketing for me. This dynamic is much more than a shift, it’s a paradigm shift in the way we consumer, promote and self market to each other.
So what does this mean for the average company and internet marketer?
Well to be quite honest it means that you’re not likely doing anything with your social media presence. The fact is that the vast majority of companies out there are not effectively utilizing their Facebook presence.
Having said that I have informally seen a great deal of excellent brand identities on Facebook. I’m also going to ignore some of the more popular examples here like Ford, Starbucks and Heinz.
I’m looking at smaller operations that have actionable changes you can make that will help you make more of your page, presence and ROI. Some of my personal favorites are:
Looking at these three, and yes all of them come from my casual usage of Facebook rather than any in depth digging. These are quite simply excellent pages that keep me interested, returning, visiting and interacting. This is isn’t a massive empirical case study, this is me looking at things that just “work”.
Let’s break it down what do these people do that most people do not do on Facebook?
That a pretty basic actionable breakdown of things you can work into your social media marketing strategy without breaking the bank or hiring a team of 10 people to manage. This stuff is easy, so get on out there and start optimizing your own Facebook presence, these actions have a huge ROI and lead to many many good things.
Social Media Marketing and Twitter in particular is a great way for stars like Ashton Kutcher to generate buzz. In fact it's great for anyone and any business (when done properly). Now I'm as open minded to all sorts of Internet Marketing techniques but this one strikes me as a bit desperate.
Ashton is basically buying paid advertising on another social network in order to increase his followers on a competing social network. Come on Ashton. As they would say on Twitter: srsly?
Clearly Ashton Kutcher using Twitter is not a negative thing. In fact I fully believe in the power of Social Network Marketing and provide channels for self promotion. However, As a business driven marketer and branding expert I'm still not 100% certain if Ashton Kutcher's campaign on Twitter produced any definable results other than the fact that he got some dedicated airplay on CNN. For a hollywood actor like Kutcher, this is definitely a plus, getting airplay like that will do nothing but promote his own brand, his movies and his career (and positively affecting his bottom line).
I wonder what type of metrics were taken into account except for the number of followers? Was any tracking done on Click Through Rates? How did it affect his Online Reputation? More likely than not, it was purely a branding play. I still think the Ad reduces the legitimacy of his entire Twitter campaign.