Is your brand communication strategy back asswards?

Beautiful sunsets in Algonquin Park

When we think about brand and communications messaging often the tactical “feature” message wins out over the motivation a consumer might have when making a decision about where to align their loyalties. In reality, the most effective brands in the world start from the motivation and move into the tactical “features” the deeper you dig. […]

How to create a great social media content schedule

I often run into examples of poorly executed social media “programs”. Generally this comes from a highly undervalued view of social media, poor planning and an under-estimation of the complexity of the channels. Quite often this will lead to an inconsistent and off-topic communication plan when it comes to talking to your fans or brand […]

You need an email marketing plan.

In today's drive, my intro and outro music are pretty much awesome. Someone drive off the road on the 401, thankfully everyone was fine. Email marketing is still a very important part of your communications and marketing mix regardless of your start-up size. It costs no money to get started, it takes time.
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In today’s drive, my intro and outro music are pretty much awesome. Someone drive off the road on the 401, thankfully everyone was fine. Email marketing is still a very important part of your communications and marketing mix regardless of your start-up size. It costs no money to get started, it takes time. Podcast: Play […]

Planning for marketing versus a marketing plan.

Planning for marketing versus a marketing plan. I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I give up a process I’ve used successfully dozens of times in both the online and offline business worlds. Press Play below to get started listening to the podcast!

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Planning for marketing versus a marketing plan. I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I give up a process I’ve used successfully dozens of times in both the online and offline business worlds. Press Play […]

Social Media Strategy – June 21

Today’s tip is pretty simple and doesn’t require brain surgery – don’t use it as an after thought. There are well over 500 million people on Facebook and a shocking number of them log in every single day. This is an incredibly powerful communication medium, not a “nice-to-have if there is any budget left over”. […]

Promoting Your Facebook Presence

Welcome to the Jungle

I’ll bet you have some great Facebook Strategies you’ve implemented like the ideas below. Add a comment below and the best suggestions will be added to this list with a link back to your site. I know social media marketing is a hot topic these days and there are a lot of companies attempting to […]

Absolute Casino – Social Media and Gaming

Absolute Gaming - Social Media and Casino

I’ve been in the eGaming industry on a number of levels and in a number of capacities for 7.5 years now, a lifetime in that sector. Over the past couple of years specifically it has become increasingly clear that the industry is completely stagnant from a product perspective. I were to specifically look at the […]

Internet Marketing Minute – XML Sitemaps

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Podcast: Play in new window | Download (1.5MB) In today’s episode of the Marketing (almost) Minute I’m looking at the importance of a correctly formatted and updated XML sitemap. Often times this is poorly implemented on a site. There are a number of “optional” tags meaning you can get away without implementing them but I […]