What happened in the world of Digital Marketing in 2016? How did Google, Facebook, Twitter and the general state of social media evolve? Here's what we need to keep top of mind as Digital Marketers going into 2017.Continue reading
There's a lot of doing in the day-to-day of the modern marketer, so much so that there isn't much time to stop and think about our audiences. I'll be talking about:
Props and high fives to Bastian Ernst from WildAudience for his excellent post: I'm building an engaged Audience First before starting my Company - And Why you Should too - I couldn't agree more.
I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.
Dan Nedelko Living the Agency Life: the ups, the downs of agency life. How to build your agency successfully.
Marketing Execution by Honeypot Marketing: every day we're launching, reviewing and optimizing marketing campaigns.
Marketing and Business at Marketer Knows: marketing resources from the trenches by real Marketers who do it everyday.
How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.
In today's episode I'm talking about sticking to a Marketing Playbook, executing "on point" in an agile manner and a little bit about what I'm going to be talking about in the Drive every day!Continue reading
When we think about brand and communications messaging often the tactical "feature" message wins out over the motivation a consumer might have when making a decision about where to align their loyalties. In reality, the most effective brands in the world start from the motivation and move into the tactical "features" the deeper you dig. Some brands that do it right? Apple & Tesla. Food for thought.Continue reading
I often run into examples of poorly executed social media "programs". Generally this comes from a highly undervalued view of social media, poor planning and an under-estimation of the complexity of the channels.
Quite often this will lead to an inconsistent and off-topic communication plan when it comes to talking to your fans or brand advocates through social media channels. Here are a few things I see happen all the time:
In today's drive, my intro and outro music are pretty much awesome. Someone drive off the road on the 401, thankfully everyone was fine. Email marketing is still a very important part of your communications and marketing mix regardless of your start-up size. It costs no money to get started, it takes time.
Start-ups, small businesses, medium sized, and companies of any size will benefit from a strategic plan for email marketing (if you heard yesterday's podcast then you'll get that one). Here are a few ideas for making sure that you're not discounting the powerful and low cost addition to get your communications consistent and relevant.
Any additional thoughts, tips or experiences for those just getting an email program put in place?Continue reading
Planning for marketing versus a marketing plan. I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I give up a process I’ve used successfully dozens of times in both the online and offline business worlds. Press Play below to get started listening to the podcast!
I've decided to resurrect my podcast in order to be more relevant to a wider audience, in addition to it being easier and more convenient for me to record a short ten to fifteen minutes podcast on my drive into the office every morning.
I'm anticipating that it will be a podcast full of tips, anecdotes, gripes, strategies, tactics and techniques that I've used over the years and in my day to day adventures in the world of startups and marketing.
If you know me then you'll know that I have a number of concurrent projects happening all of the time. The concept of the "lean startup" is not new to me. It's actually called bootstrapping, or, "starting up without any money" - this concept is as old as commerce itself.
For some reason it's the new rage in the world of technology startups, so I'll refer a bit to that audience but in reality this should be useful for any entrepreneur, small business owner or marketing/business professional making their way in this new digital economy that has developed.
Episode 1: Planning for marketing versus a marketing plan.
I cover why a marketing plan written in stone will do you no good at all, especially when you're moving quickly and defining your product or service. I give up a process I've used successfully dozens of times in both the online and offline business worlds.
Click the play button to get started, and please forgive the noise, I really am driving while I recorded this!Continue reading
Today's tip is pretty simple and doesn't require brain surgery - don't use it as an after thought.
There are well over 500 million people on Facebook and a shocking number of them log in every single day. This is an incredibly powerful communication medium, not a "nice-to-have if there is any budget left over".
So how is interacting with your consumers (ie social media) still an ‘elective’ marketing activity for some brands? Simply put there are many people today who would have said this the following if they were in their marketing positions over a hundred and fifty years ago at Western Union:
"This 'telephone' has too many shortcomings to be seriously considered as a means of "
communication. The device is inherently of no value to us."
That's a real quote from a Western Union internal memo from 1876.
Today's social media strategic tip - create a full fledged program, don't use already overworked staff to fill in half heartedly and definitely do not expect to become a star brand without any effort (meaning no resources, plan, communication strategy or tactics to engage your audience).
At the end of the day you're not interacting in social media at all, you're simply talking to the people who buy your product. People (ie consumers) like to deal with (read: buy things) other people (example: that's you!) they know.Continue reading
I know social media marketing is a hot topic these days and there are a lot of companies attempting to get their foot in the door with social networks. The appeal of these networks is incredible, mainly for the viral and exponential nature of the system.
My network is a connected graph with exponential growth possibilities. My 400+ friends all have approximately 350 friends (on average and informally) if any company can get their foot into the door and illicit a response from my friends and their friends then the brand spread and effectiveness of that “sharing” can be astounding.
In addition to that it’s much more than the one way conversation that Television, Radio and even a Landing Page can provide. I get feedback, I gain key influencers, brand advocates and it’s the consumers doing the marketing for me. This dynamic is much more than a shift, it’s a paradigm shift in the way we consumer, promote and self market to each other.
So what does this mean for the average company and internet marketer?
Well to be quite honest it means that you’re not likely doing anything with your social media presence. The fact is that the vast majority of companies out there are not effectively utilizing their Facebook presence.
Having said that I have informally seen a great deal of excellent brand identities on Facebook. I’m also going to ignore some of the more popular examples here like Ford, Starbucks and Heinz.
I’m looking at smaller operations that have actionable changes you can make that will help you make more of your page, presence and ROI. Some of my personal favorites are:
Looking at these three, and yes all of them come from my casual usage of Facebook rather than any in depth digging. These are quite simply excellent pages that keep me interested, returning, visiting and interacting. This is isn’t a massive empirical case study, this is me looking at things that just “work”.
Let’s break it down what do these people do that most people do not do on Facebook?
That a pretty basic actionable breakdown of things you can work into your social media marketing strategy without breaking the bank or hiring a team of 10 people to manage. This stuff is easy, so get on out there and start optimizing your own Facebook presence, these actions have a huge ROI and lead to many many good things.
If you’re like me you might have specific requirements for small tasks for a client or a project at any given time. Now that doesn’t mean I want to hire a number of full time employees (to be honest, I can’t afford that and the projects simply don’t require it).
So off an on I am constantly looking for low cost ways to have a temporary workforce out there for any number of tasks. It could be some content I need written, link built, social media mentions. The list is pretty much endless and it also causes me some headaches.
It’s tough to find a group of people out there. I could easily place Craigslist or Kijiji ads but that’s time consuming and a pain.
That’s why when I ran into Short Task I was pleasantly surprised. The basic idea is this:
It’s a cool idea and uber convenient so I thought I would include a Short Task Review for those of you who have never used it before.
Short Task divides their site up into “Seekers” and “Solvers” which is pretty straight forward. If I’m a solver I can perform the tasks that are in their Marketplace.
Once you login into http://shorttask.com you’ll see “Tasks” in the Main Menu. Select that and then you can filter based on Keywords or Amount Offered.
I just checked a few of the tasks and started at $9.00 - I also got a few hits for $15.00 tasks. Not a bad payout if you get yourself into a system and become quick and proficient with this. You won’t retire tomorrow but you could make a nice supplementary income from this type of work if you take it seriously plus you can work from home.
Having looked through the Marketplace I’d also suggest you stick to the $3.00-$8.00 categories. These could be completed relatively quickly (less than 15 minutes) if you’re a decently quick writer and are relatively good with a search engine (so you can find the sites you need to find).
The higher paying categories look like they want some pretty in depth research done for $15.00. If you think about it, if you can post a quality comment in 10 minutes for $3.00 you can make $18.00 in one hour easily. Instead of spending that single hour on one in depth research article.
That’s just a thought though.
From the perspective of a Seeker, I like it. I can assemble a relatively strong human work force in minutes by posting tasks and having people complete them for me. If I took $300.00 of a budget here and wanted to build some links for instance I could easily post it for $3.00 and would be able to get 100 human edited inbound links.
Neat idea. You should check out Short Task whatever side of the coin you might be on.Continue reading
If you’re anything like me, a webmaster with numerous sites on numerous different web hosts then you’ve run into all sorts of different types of companies out there who can fulfill your web hosting needs.
Generally what I’ve found is that most web hosts will try to tack on a bunch of extra service fees once you’re setup with them, and we all know once you’re in and setup with a web host that moving is the last thing on your mind. Generally having a profitable website is the goal, not hosting issues.
Here are a few things I really like about JustHost.com - one click installs of Joomla and WordPress and tons of free addons included with a low cost hosting account. Also you get a whack load of free advertising credits.
For a low cost host, the almost $100 in free advertising credits with Miva, Google, and Yahoo made it worth my time to go and sign up.
The setup was quick and easy, and I had a site setup in minutes. Now of course there is design and content work to take care of but at the end of the day I’ve just saved myself a fortune in time by giving JustHost.com a shot.
You should check them out as well!Continue reading