Pepsi Cheer – Social Media Done Wrong

The Pepsi Cheer?

Update April 21, 2010: Looks like I was quoted over at Media.asia in Five things you need to know about: Social media and brands by Andrew Knott. Nice to be referenced however briefly. You’re probably doing Social Media in your Internet Marketing mix, most companies and marketers have jumped on that bandwagon faster than people […]

Ashton Kutcher – Twitter Desperation?

Social Media Marketing and Twitter in particular is a great way for stars like Ashton Kutcher to generate buzz. In fact it’s great for anyone and any business (when done properly). Now I’m as open minded to all sorts of Internet Marketing techniques but this one strikes me as a bit desperate. Ashton is basically […]

Using StumbleUpon Effectively

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Social Network Marketing is currently a hot topic in the world of Internet Marketing. Many people want to integrate a social media and social networking component to their marketing mix. The most common problem I see is Social Media Marketing thrown together in an ad hoc fashion and poorly executed. The key risk from a […]