How to create a great social media content schedule

I often run into examples of poorly executed social media “programs”. Generally this comes from a highly undervalued view of social media, poor planning and an under-estimation of the complexity of the channels. Quite often this will lead to an inconsistent and off-topic communication plan when it comes to talking to your fans or brand […]

Social Media Strategy – June 21

Today’s tip is pretty simple and doesn’t require brain surgery – don’t use it as an after thought. There are well over 500 million people on Facebook and a shocking number of them log in every single day. This is an incredibly powerful communication medium, not a “nice-to-have if there is any budget left over”. […]

Promoting Your Facebook Presence

Welcome to the Jungle

I’ll bet you have some great Facebook Strategies you’ve implemented like the ideas below. Add a comment below and the best suggestions will be added to this list with a link back to your site. I know social media marketing is a hot topic these days and there are a lot of companies attempting to […]

Pepsi Cheer – Social Media Done Wrong

The Pepsi Cheer?

Update April 21, 2010: Looks like I was quoted over at Media.asia in Five things you need to know about: Social media and brands by Andrew Knott. Nice to be referenced however briefly. You’re probably doing Social Media in your Internet Marketing mix, most companies and marketers have jumped on that bandwagon faster than people […]

Marketing Minute – Twitter Strategies and Making Money on Twitter

Play

Podcast: Play in new window | Download (Duration: 2:22 — 1.1MB) In today’s marketing minute I’m going to talk about Twitter. Here are a few highlights: Download my Twitter Strategies for Converting Customers Whitepaper from Honeypot Marketing. Tons of great tips in there (and I wrote that myself, no copy paste). Go to Sponsored Tweets […]