Let’s discuss what skills will make you stand out and also make you a more effective Digital Marketer in 2016.
Last year I wrote a post on LinkedIn about Marketing Skills I thought were important in 2015 with resources.
Well…it’s a year later and it seemed like the right time to talk about the skills I try to hone on a daily basis and what might be of value to you as a Marketer in 2016.
This isn’t the biggest list in the world, nor the most exhaustive, it’s definitely from my own perspective, experiences and certainly reflects my own goals for improvement this year.
Before we dive into the skills themselves, it’s important to consider the “T-shaped Skill Set” of Digital Marketing. It’s not a magical concept, it basically says that as a skilled Digital Marketer, we are competent and knowledgeable in the broad range of elements that go into Digital Marketing.
Emphasis on competent and knowledgeable, rather than specialists or deep experts. This is the “shallow and wide” notion and forms the top of our “T”. From that point, you can go “narrow and deep” into your speciality, whatever that might be.
If you choose to remain uninitiated in the “shallow and wide” you’ll be serving up an incomplete set of skills that make up a well balanced and effective Digital Marketing Pro.
In The Marketing Drive Episode 14 the digital marketing skills I think we need to foster in 2016 are:
There are probably more that i’ve missed but now is your chance to chime in and add to the list!
I’ll be covering the latest and greatest marketing, business and start-up tips every day from the road.
Agency Life: http://dannedelko.com
The ups, the downs of agency life. How to build your agency successfully.
Marketing Execution: http://honeypotmarketing.com
Every day we’re launching, reviewing and optimizing marketing campaigns.
Marketing and Business: http://marketerknows.com
How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.
A human being spinning around on this big blue marble with the rest of you, interested in Media // Music // Art // Family // Business // Founder of http://hny.pt
The 2016 Digital Marketing Recap: The Marketing Drive ep22
Building Leads and Developing Relationships Using PPC Channels : The Marketing Drive ep 21
AdWords Quality Score Talk : The Marketing Drive ep 20
Why You Need To Classify Your Digital Marketing Campaigns : The Marketing Drive ep 19
Practical PPC and AdWords Optimizations : The Marketing Drive ep 18
Mapping Marketing Strategies & Tactics : The Marketing Drive ep 17
Facebook Groups The Feature No One Really Talks About : The Marketing Drive ep 16
Sweet Little Marketing Lies : The Marketing Drive ep 15