Sweet Little Marketing Lies : The Marketing Drive ep 15

It’s easy to sugar coat our marketing campaign results. No one *likes* reporting on less than “up and to the right” results.
As Marketers, we have to be careful not believe our own sweet little lies. 🙂
In order to be effective, let’s also be honest, candid and analytical about performance.
In The Marketing Drive Episode 15 we’re talking about:
  1. Embracing failure and failing fast.
  2. Using consistent metrics to ensure we can in fact measure and understand what’s happening.
  3. Communicating performance to your team and clients.
  4. How to communicate opportunities.
  5. It’s OK to pivot, adjust and modify a campaign once you’ve identified a weak point.

I’ll be covering the latest and greatest marketing, business and start-up tips every day from the road.

Agency Life: http://dannedelko.com

The ups, the downs of agency life. How to build your agency successfully.

Marketing Execution: http://honeypotmarketing.com

Every day we’re launching, reviewing and optimizing marketing campaigns.

Marketing and Businesshttp://marketerknows.com

How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.

About the Author Dan Nedelko

A human being spinning around on this big blue marble with the rest of you, interested in Media // Music // Art // Family // Business // Founder of http://hny.pt

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