In today's episode I'm talking about capturing micro-moments of intent, the importance of search psychology and why keyword research is far from a menial task.
Let's stop fluffing off keyword research as some trivial task, it in fact gets directly into the thoughts, feelings and aspirations of the human being on the other side of the computer - a.k.a our potential customer. In today's drive we're covering:
- How frequently I say "umm" (annoying to me).
- What is a micro-moment and why identifying moments of intent are critical to success.
- How search engines are really windows into our hearts and minds.
- Why keyword research is such a crucial factor when determining your marketing message and campaigns.
Let's talk marketing on the drive to the http://honeypotmarketing.com offices.
I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.
Agency Life: http://dannedelko.com
The ups, the downs of agency life. How to build your agency successfully.
Marketing Execution: http://honeypotmarketing.com
Every day we're launching, reviewing and optimizing marketing campaigns.
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How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.