You hear it every day: "My CPAs are too high!"
Managing paid marketing budgets is challenging, technical, psychological and ever evolving. When dealing with client budgets, it's important to understand the following:
- The CPA is only as low as it needs to be to target the proper end consumer and no lower.
- Introducing your final offer (the purchase) via paid marketing channels will always result in high CPA levels and low conversion rates.
- Introducing the notion of the Cost Per Lead (CPL) will vastly reduce your spend, increase your conversions and build an addressable audience that will be primed for your final offer.
- Explaining this process to clients is the single most important thing you can do to run a cost effective paid media program that will sustain itself for the long term.
You hear it all too often when managing Paid Media and PPC spends. My CPA is way too high, we need low CPA rates.
In today's Marketing Drive we're talking about CPA levels, what they mean, how lower CPA levels and introduce the almighty CPL metric into your marketing conversion funnel.
Let's talk marketing on the drive to the http://honeypotmarketing.com offices.
I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.
Agency Life: http://dannedelko.com
The ups, the downs of agency life. How to build your agency successfully.
Marketing Execution: http://honeypotmarketing.com
Every day we're launching, reviewing and optimizing marketing campaigns.
Marketing and Business: http://marketerknows.com
How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.
In today's episode I'm talking about sticking to a Marketing Playbook, executing "on point" in an agile manner and a little bit about what I'm going to be talking about in the Drive every day!