Link Building is always a topic of conversation for anyone in the world of Internet Marketing. People who push only organic SEO tend to be quite focused on the overall process of building masses of links with target anchor text on sites which may pass link juice.
Personally that's a narrow minded point of view that really limits your overall link building goals. The reality of the situation is that links drive traffic, reputation, new visitors and potentially new customers. A well thought out online promotional program will assist you in your organic SEO link building efforts. But you need to have a holistic view of link building.
We build links to achieve a number of goals:
I just finished watching Rand Fishkin's Whiteboard Friday on the same subject. I strongly suggest you check it out:
What other link building tactics do you use now? Let me know what you think of my take on link building awesomeness. Have a great Friday the 13th!
Social Network Marketing is currently a hot topic in the world of Internet Marketing. Many people want to integrate a social media and social networking component to their marketing mix. The most common problem I see is Social Media Marketing thrown together in an ad hoc fashion and poorly executed.
The key risk from a marketing perspective is this: poorly executed SEO will result in no rankings, poorly executed PPC results in wasted budgets, poorly executed Social Media Marketing can result in a bad reputation, negative buzz and angry users.
You need to be very cautious when executing a Social Media Marketing campaign - do not just throw something together and start talking to an online community, the ramifications could be not only worse than you expected they could be difficult to undo.
Planning, education and execution are critical to a successful social media program. I would suggest that you consider the following points before launching a social media marketing program:
Although I've gone off on a tangent slightly, I am laying the ground work for this screencast and discussing one of my favorite sites: StumbleUpon. I'm not going to introduce Stumbleupon in this article, I do that in the screencast below. You can also learn about StumbleUpon right here.
So enjoy the screencast and I'm sure I've missed something in my overview so let me know by leaving a comment. Click Play and watch my screencast on Stumbleupon, you might find it useful!