How to create a great social media content schedule

I often run into examples of poorly executed social media “programs”. Generally this comes from a highly undervalued view of social media, poor planning and an under-estimation of the complexity of the channels. Quite often this will lead to an inconsistent and off-topic communication plan when it comes to talking to your fans or brand […]

Social Media is personal – Gary Vaynerchuk

Good old Gary Vaynerchuk does a great job of distilling the importance of social media and how it can lift your business. Watch the video below. I’m adding my own bullet points in addition to highlights from Gary’s talk. The way business used to built was on the relationship. Social media level sets that relationship, […]

Social Media and Common Sense

KW Record

I used to live in Vancouver. I lived in Toronto for a bit. I even lived in Europe for a few years. I always find it strikingly interesting when I look at smaller population centres and how business owners, media outlets and others embrace social media marketing channels. Wednesday January 26 Update: Interestingly enough, whoever […]