Comments on: Pepsi Cheer – Social Media Done Wrong

By: Engage, Enable, Inspire, Influence : Social Media « stephanieansari

Engage, Enable, Inspire, Influence : Social Media « stephanieansari — Tue, 07 Feb 2012 01:20:11 +0000

[...] http://dannedelko.com/social-networking/pepsi-cheer-social-media-done-wrong.html [...]

By: Shawn Alain

Shawn Alain — Sun, 16 Oct 2011 05:48:53 +0000

The main person to blame here is Pepsi for hiring a company that has their site hosted at typepad.com. Here is a big tip for any business looking to hire a company to do their social media…first thing you should look for is if they actually have their own company connected to social media, and if so then how many followers and do they engage them. As far as I can tell this company does not have any social media at all.

By: John Kohl

John Kohl — Sat, 01 Jan 2011 19:43:37 +0000

Classic example of traditional outbound marketing and advertising mindset….the art of social media is inbound marketing strategy and that is where Pepsi failed as this article eloquently illustrates.

By: Risky Business | A Ridiculous Mind

Risky Business | A Ridiculous Mind — Wed, 01 Sep 2010 05:54:48 +0000

[...] We’ve seen too much brand trying to hide themselves when clients complaints gets tough on their Facebook page. Some of them even try to game the system or delete bad reviews of their products. How shortsighted and risky is this? [...]

By: Dan Nedelko

Dan Nedelko — Thu, 26 Aug 2010 17:53:49 +0000

@Sean yeah it definitely works as a perfect case study for anyone engaging in Social Media. kNow to Pepsi's credit I think they learned their lesson because their next foray into Social Media with their "Refresh Everything" non profit campaign seems to have worked out incredibly well. Just goes to show you that one mistake in Social Media can be an amazing learning experience and lay the ground work for highly effective activites that engage the consumer directly.

By: Sean Rosensteel

Sean Rosensteel — Thu, 26 Aug 2010 13:56:15 +0000

Interesting article, Dan. I wasn’t aware of this Pepsi Cheer until now, and the facebook and twitter stats really tell the story loud and clear. What’s interesting to me, is that with social media, you can actually measure a NEGATIVE impact… 64,000 people thought the Pepsi cheer was a “national embarrassment” – now that’s just comical!

By: Tommi Heinonen

Tommi Heinonen — Thu, 04 Mar 2010 20:22:50 +0000

This is also a great example of giving the marketing people too much power without supervision. Without proper management there can´t be real case studies. Focus must be kept within the company.

By: Dan Nedelko

Dan Nedelko — Wed, 17 Feb 2010 01:49:39 +0000

@Jim Sorry forgot to reply to your second comment. I’m not trying to prevent chatter about the Pepsi campaign, from a certain perspective the kernel of the idea was not that horrible. The execution and messaging was extremely flawed, to Pepsi’s credit they tried to recover but at that point the backlash was in full swing. The fact that I talked about it only adds to the discussion which is a good thing. I’m not trying to prevent discussion, I’m much more interested in looking at the campaign and discussing it. So yeah. Mission accomplished.

By: Dan Nedelko

Dan Nedelko — Wed, 17 Feb 2010 01:46:48 +0000

@Jim I don’t really subscribe to that notion in general although I have heard of people saying the very same thing. In this case I would venture to say that the public backlash was negative enough and directly pointed at Pepsi – will this negatively affect sales? Not likely. However will it negatively affect their brand image in the Canadian market? That’s pretty much shown to be the case. Oh yeah and enjoy your Pepsi

By: Jim Estill

Jim Estill — Wed, 17 Feb 2010 01:40:42 +0000

I am wondering is this is a case where any press is good press. And the fact you talked about it again just adds to that? Makes me feel like I should go crack a Pepsi.