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	<title>Dan Nedelko &#187; Internet Marketing</title>
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	<link>http://dannedelko.com</link>
	<description>SEO, PPC and Internet Marketing</description>
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	<itunes:summary>Dan Nedelko has been in the online business for over 12 years as a software developer, entrepreneur, marketer, and SEO. Each and every day Dan will discuss one topic in the world of Internet Marketing. Topics include SEO, SEM, PPC, Conversion Optimization, Web Analytics and Social Media. </itunes:summary>
	<itunes:author>Dan Nedelko</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://dannedelko.com/info/podcast-banner-600.jpg" />
	<itunes:owner>
		<itunes:name>Dan Nedelko</itunes:name>
		<itunes:email>dan@honeypotmarketing.com</itunes:email>
	</itunes:owner>
	<managingEditor>dan@honeypotmarketing.com (Dan Nedelko)</managingEditor>
	<itunes:subtitle>The Internet Marketing Minute by Dan Nedelko</itunes:subtitle>
	<itunes:keywords>business, marketing, seo, sem, web analytics, internet marketing, ppc, social media</itunes:keywords>
	<image>
		<title>Dan Nedelko</title>
		<url>http://dannedelko.com/info/podcast-banner-144.jpg</url>
		<link>http://dannedelko.com/topics/internet-marketing</link>
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	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
	<itunes:category text="Technology" />
		<item>
		<title>Promoting Your Facebook Presence</title>
		<link>http://dannedelko.com/internet-marketing/facebook-marketing.html</link>
		<comments>http://dannedelko.com/internet-marketing/facebook-marketing.html#comments</comments>
		<pubDate>Thu, 27 May 2010 16:35:57 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[I’ll bet you have some great Facebook Strategies you’ve implemented like the ideas below. Add a comment below and the best suggestions will be added to this list with a link back to your site.


I know social media marketing is a hot topic these days and there are a lot of companies attempting to get [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



Related posts:<ol><li><a href='http://dannedelko.com/internet-marketing/stumbleupon.html' rel='bookmark' title='Permanent Link: Using StumbleUpon Effectively'>Using StumbleUpon Effectively</a></li>
<li><a href='http://dannedelko.com/social-networking/facebook-is-creepy.html' rel='bookmark' title='Permanent Link: Facebook Is Creepy'>Facebook Is Creepy</a></li>
<li><a href='http://dannedelko.com/social-networking/pepsi-cheer-social-media-done-wrong.html' rel='bookmark' title='Permanent Link: Pepsi Cheer — Social Media Done Wrong'>Pepsi Cheer — Social Media Done Wrong</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="feature">I’ll bet you have some great <strong><a href="http://dannedelko.com/social-networking/">Facebook Strategies</a></strong> you’ve implemented like the ideas below. Add a comment below and the best suggestions will be added to this list with a link back to your site.</div>
<p>
<br />
I know <a href="http://honeypotmarketing.com" target="_blank">social media marketing</a> is a hot topic these days and there are a lot of companies attempting to get their foot in the door with social networks. The appeal of these networks is incredible, mainly for the viral and exponential nature of the system.</p>
<p>My network is a connected graph with exponential growth possibilities. My <a href="http://facebook.com/dan.nedelko" target="_blank">400+ friends all have approximately 350 friends</a> (on average and informally) if any company can get their foot into the door and illicit a response from my friends and their friends then the brand spread and effectiveness of that “sharing” can be astounding.</p>
<p><div id="attachment_717" class="wp-caption alignleft" style="width: 310px"><a href="http://dannedelko.com/files/2010/05/social-media-marketing.png"><img class="size-medium wp-image-717" src="http://dannedelko.com/files/2010/05/social-media-marketing-300x276.png" alt="Does your Social Media Strategy Make Sense?" width="300" height="276" /></a><p class="wp-caption-text">Social Media Strategies</p></div> In addition to that it’s much more than the one way conversation that Television, Radio and even a Landing Page can provide. I get feedback, I gain <strong>key influencers</strong>, <strong>brand advocates</strong> and it’s the <strong>consumers</strong> doing the marketing for me. This dynamic is much more than a shift, it’s a paradigm shift in the way we consumer, promote and self market to each other.</p>
<p>So what does this mean for the average company and <a href="http://honeypotmarketing.com">internet marketer</a>?</p>
<p>Well to be quite honest it means that you’re not likely doing anything with your social media presence. The fact is that the vast majority of companies out there are not effectively utilizing their Facebook presence.</p>
<p>Having said that I have informally seen a great deal of excellent brand identities on Facebook. I’m also going to ignore some of the more popular examples here like Ford, Starbucks and Heinz.</p>
<p>I’m looking at <strong>smaller operations that have actionable changes</strong> you can make that will help you make more of your page, presence and ROI. Some of my personal favorites are:</p>
<p><a href="http://www.facebook.com/pages/South-River-ON/Northern-Edge-Algonquin-Algonquin-Park-Ontario/6413789421">Northern Edge Algonquin Park</a><br />
<a href="http://www.facebook.com/pages/SBRForumcom/351862168989">SBR Forum Sports Community</a><br />
<a href="http://www.facebook.com/EchoValleyRanch">Echo Valley Ranch and Spa</a></p>
<p>Looking at these three, and yes all of them come from my c<em>asual usage of Facebook rather than any in depth digging</em>. These are quite simply excellent pages that keep me interested, returning, visiting and interacting. This is isn’t a massive empirical case study, this is me looking at things that just “work”.</p>
<p>Let’s break it down what do these people do that most people do not do on Facebook?</p>
<ol>
<li><strong>Mention users by name. </strong>They thank new members and reference them directly. This is a great way to start a 2 way conversation.</li>
<li><strong>Utilize events.</strong> I’m always surprised at how few brands actually maintain the events on their page through the events application. It’s not only a great way to determine participation, it helps to organize the event as well.</li>
<li>Allow <strong>user submitted photographs.</strong> This is a key for the travel and tourism sector since it’s so applicable but it’s something that many brands can leverage. Think about it, lots of room here for innovative ideas.</li>
<li><strong>Respond to comment threads</strong> without sounding impersonal. By actually naming the commentor and responding like a real live human being rather than a 2 dimensional drone then there is a ton of opportunity to interact directly with your users and build strong relationships.</li>
<li><strong>Asking questions.</strong> This doesn’t have to be exactly polling per say. Just update the status and ask a question, you might be surprised at what comes out of it, like lots of comments and even more visitors and people interacting with your page which is the goal here.</li>
<li><strong>Exclusive Facebook only Offers.</strong> I get alot of grief for ever bringing this up but it’s a key way to get new users. I know you have users on your main domain already, maybe they are members of your facebook presence, maybe not. But do not offer the same thing to both, welcome them to join you on Facebook to become eligible — exclusivity is important, plus joining you doesn’t cost a thing.</li>
<li><strong>Nifty, groovy, neato Facebook applications. </strong>Now obviously if you have the budget creating an extremely useful custom Facebook application is preferable here since it makes you stand out from the crowd in a big way but for those on a shoestring budget consider adding even the most simple applications like Social RSS which will automatically post your content from your blog or news site onto your facebook page without human intervention. It’s simpe, it’s free and it keep your content flowing on Facebook. There is nothing worse than a stale page.</li>
<li><strong>Add notes to your Facebook Page.</strong> This means unique Facebook only content. Yeah that’s right, only on Facebook. This increases the exclusivity of being a member, if you clone your current efforts then you will severely reduce the attraction and interaction on your page. What is the point after all of having members who do not interact? Nada, zip, zero.</li>
<li><strong>Use videos.</strong> Not high production quality videos. I mean grass roots real live videos, simple, fun and engaging. Think about a walk through of your office, handheld videos from events. This is Facebook and Social Media Marketing is not the same as traditional marketing. You don’t need a fancy intro, a bit of camera jiggle is fine and non scripted videos make people like you more, you’re real. You are after all real, aren’t you?</li>
<li><strong>Incite conversation.</strong> This means being controversial but not rude. We don’t want to get people angry (unless your goal is to rile people up into action) but you do want to get them talking on a controversial debate. Why not? Play the referee, being on either side of a debate will alienate people to you and we definitely do not want that.</li>
</ol>
<p>That a pretty basic actionable breakdown of things you can work into your <strong>social media marketing</strong> strategy without breaking the bank or hiring a team of 10 people to manage. This stuff is easy, so get on out there and start optimizing your own Facebook presence, these actions have a huge ROI and lead to many many good things.</p>
<div id="feature">Anything else that I’m certain I’ve missed? I’ll bet you have some great Facebook Strategies you’ve implemented like the above — comment below and the best suggestions will be added to this list with a link back to your site.</div></p>
<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


<p>Related posts:<ol><li><a href='http://dannedelko.com/internet-marketing/stumbleupon.html' rel='bookmark' title='Permanent Link: Using StumbleUpon Effectively'>Using StumbleUpon Effectively</a></li>
<li><a href='http://dannedelko.com/social-networking/facebook-is-creepy.html' rel='bookmark' title='Permanent Link: Facebook Is Creepy'>Facebook Is Creepy</a></li>
<li><a href='http://dannedelko.com/social-networking/pepsi-cheer-social-media-done-wrong.html' rel='bookmark' title='Permanent Link: Pepsi Cheer — Social Media Done Wrong'>Pepsi Cheer — Social Media Done Wrong</a></li>
</ol></p>]]></content:encoded>
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		<title>Coco Models Sponsors Anokhi Fashion Show</title>
		<link>http://dannedelko.com/internet-marketing/coco-models-fashion-show.html</link>
		<comments>http://dannedelko.com/internet-marketing/coco-models-fashion-show.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:47:38 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[coco models]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://dannedelko.com/?p=583</guid>
		<description><![CDATA[Our friends over at Coco Models are headlining another Fashion Show Gala in February of this coming year.
Don’t forget to check out my Case Study of Coco Models as well.
Here’s the release:
December 14, 2009 — TORONTO, CANADA – December 9th, 2009 – Coco Model Management, a Toronto-based professional modeling agency, has officially announced they will [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



No related posts.]]></description>
			<content:encoded><![CDATA[<p>Our friends over at Coco Models are headlining another Fashion Show Gala in February of this coming year.</p>
<p>Don’t forget to check out my <a href="http://dannedelko.com/case-studies/coco-models">Case Study of Coco Models</a> as well.</p>
<p>Here’s the release:</p>
<blockquote><p>December 14, 2009 — TORONTO, CANADA – December 9th, 2009 – Coco Model Management, a Toronto-based professional modeling agency, has officially announced they will be supplying 10 runway models for the upcoming Anokhi celebrity fashion designer showcase.</p>
<p>The 4th annual Anokhi Awards Gala and Entertainment Show celebrates and features the talent of the global South Asian community by awarding honors to preeminent contributors to the South Asian cultural and entertainment movements. One of the headlining events will be the Celebrity Fashion Designer Showcase, which will feature runway models from the cutting-edge Coco Modeling Agency.</p>
<p><a href="http://www.squidoo.com/cocomodels" target="_black">Coco Model Management</a> proudly focuses on the representation of models with a fresh look, departing from the mainstream image of the models of the past. This modern movement in modeling challenges the idea that fashion models must be extremely skinny, tall, and fit a certain ethnic profile.</p>
<p>The Coco Modeling Agency represents models of a varying ethnic background, body type, and look. This new modeling paradigm embraced by <a href="http://www.flickr.com/photos/cocomodels" target="_black">Coco Models</a> fits perfectly with the theme of the Anohki Fashion Show, which will showcase talent of various ethnic backgrounds and cutting-edge style.</p>
<p>The Anokhi Gala, to be held February 5th, 2010, will feature an award ceremony celebrating achievements in the progress of South Asian culture and style, multiple musical performances, and the runway fashion show, which will be headlined by <a href="http://www.myspace.com/cocomodels" target="_black">Coco Models</a>.</p>
<p>Previous Anokhi events have featured international celebrities of South Asian origin such as actors Freida Pinto, Lisa Ray, John Abraham, and Saira Mohan, fashion designers Alia Khan, Payal Singhal, Prriya &amp; Chintan, and musical artists Swami, JoSH, Raghav, Karen David.</p>
<p>****</p>
<p>Coco Models is a Toronto, Canada based modeling agency representing up-and-comin talent with a “fresh” look. Coco models focuses on commercial, advertising, television and film work, as well as building up an impressive client network with national and international advertising agencies, casting agencies, photographers and production houses. For press and marketing inquiries, contact Linda Chep at 416.922.6260 x 205, linda@cocomodels.ca, or visit the <a href="http://cocomodels.wordpress.com/" target="_black">Coco Models</a> blog or the <a href="http://www.cocomodels.ca/" target="_black">Coco Modeling</a> website.<br />
<a href="http://cocomodels.482502.free-press-release.com/">coco models</a>,			<a href="http://cocomodeling.569745.free-press-release.com/">coco modeling</a>,			<a href="http://cocomodelmanagement.569746.free-press-release.com/">coco model management</a>,			<a href="http://anokhi.569747.free-press-release.com/">anokhi</a>,			<a href="http://modeling.23452.free-press-release.com/">modeling</a>,			<a href="http://models.19897.free-press-release.com/">models</a>,			<a href="http://modelingagency.116394.free-press-release.com/">modeling agency</a></p></blockquote>
<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


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		<title>Seth Godin on Commission</title>
		<link>http://dannedelko.com/internet-marketing/seth-godin-on-commission.html</link>
		<comments>http://dannedelko.com/internet-marketing/seth-godin-on-commission.html#comments</comments>
		<pubDate>Wed, 23 Sep 2009 10:37:20 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Conversion rate]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Loyalty business model]]></category>
		<category><![CDATA[Organizations]]></category>
		<category><![CDATA[Seth Godin]]></category>

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		<description><![CDATA[







So I was going through my normal hundreds of morning emails and although I generally breeze through Seth Godin’s posts (I’ve found them to be the equivalent of Tweets, short, uninformed, the internet equivalent of a sound bite without substance) this particular post made me pause:
Everyone gets paid on commission
Beyond the fact that it’s about [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



Related posts:<ol><li><a href='http://dannedelko.com/features/boss-media-fines-licensees.html' rel='bookmark' title='Permanent Link: Boss Media Fines Licensees'>Boss Media Fines Licensees</a></li>
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<div>
<dl>
<dt><a href="http://www.crunchbase.com/person/seth-godin"><img src="http://www.crunchbase.com/assets/images/resized/0002/7603/27603v1-max-450x450.jpg" alt="Image representing Seth Godin as depicted in C..." height="129"/></a></dt>
<dd><a href="http://www.crunchbase.com"></a></dd>
</dl>
</div>
</div>
<p>So I was going through my normal hundreds of morning emails and although I generally breeze through <a class="zem_slink" title="Seth Godin" rel="homepage" href="http://www.sethgodin.com/">Seth Godin</a>’s posts (I’ve found them to be the equivalent of Tweets, short, uninformed, the internet equivalent of a sound bite without substance) this particular post made me pause:</p>
<p><a href="http://sethgodin.typepad.com/seths_blog/2009/09/everyone-gets-paid-on-commission.html" target="_blank">Everyone gets paid on commission</a></p>
<p>Beyond the fact that it’s about 5 lines long I have a number of issues with what Seth is proposing here:</p>
<ol>
<li>Being paid on commission implies that every function is customer facing. In any company there are support, infrastructure and secondary functions which make an organization actually work. How would you propose calculating their commission. Generally Seth, these are referred to as bonuses.</li>
<li>Not every post, article or piece of <a class="zem_slink" title="News media" rel="wikipedia" href="http://en.wikipedia.org/wiki/News_media">news media</a> is directly measurable. Example: <a class="zem_slink" title="Sunday Morning (radio program)" rel="wikipedia" href="http://en.wikipedia.org/wiki/Sunday_Morning_%28radio_program%29">Sunday Morning</a> Political Talk Shows, they have a very low directly measurable audience. However their influence through syndication, media discussion is substantial. Should these shows and their hosts be measured on commission?</li>
<li>Doing great work does not neccessarily mean that there is a definable <a class="zem_slink" title="Business-to-consumer" rel="wikipedia" href="http://en.wikipedia.org/wiki/Business-to-consumer">B2C</a> <a class="zem_slink" title="Conversion rate" rel="wikipedia" href="http://en.wikipedia.org/wiki/Conversion_rate">conversion rate</a> attached to it. You often mention branding, <a class="zem_slink" title="Loyalty business model" rel="wikipedia" href="http://en.wikipedia.org/wiki/Loyalty_business_model">customer loyalty</a> and the like in your books and blog. Now you seem to contradict yourself by saying every action must have a measurable conversion to a sale.</li>
<li>In the world of journalism it isn’t always about appealing to public appetite. In fact it is about the media informing the public, in your world I would predict that many journalists would simply write what is convenient to increase rating (or traffic).</li>
</ol>
<p>Those are a few of my reasons that Seth Godin is way off base here. Seth, take a couple of hours off and watch <a href="http://www.imdb.com/title/tt0104348/" target="_blank">Glen Gary Glen Ross </a>then think about your post, your position and the fairly shallow insight you provided. Is that thought leadership?</p>
<p>Unless of course you meant bonuses and incentives rather than commission.</p>
<div class="zemanta-pixie" style="margin-top: 10px;height: 15px"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/92213c10-9a8f-4693-a3cf-70762c8079e4/"><img class="zemanta-pixie-img" style="border: medium none;float: right" src="http://img.zemanta.com/reblog_e.png?x-id=92213c10-9a8f-4693-a3cf-70762c8079e4"/></a></div>
<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


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		<title>Yahoo Never Was A Search Engine</title>
		<link>http://dannedelko.com/internet-marketing/yahoo-never-a-search-engine.html</link>
		<comments>http://dannedelko.com/internet-marketing/yahoo-never-a-search-engine.html#comments</comments>
		<pubDate>Fri, 07 Aug 2009 13:27:28 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://dannedelko.com/?p=285</guid>
		<description><![CDATA[

Well I’ve never been a fan of Yahoo CEO Carol Bartz and she continues to stupify me with her ridiculous statements which she holds to so dearly.
As covered over at Search Engine Land Bartz was interviewed in the New York Times. She is stunningly moronic in some of her claims:
“Yahoo, according to Ms. Bartz, simply [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



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			<content:encoded><![CDATA[<div class="zemanta-img zemanta-action-dragged" style="margin: 1em;float: left">
<div class="wp-caption alignleft" style="width: 250px"><a href="http://www.crunchbase.com/person/carol-bartz"><img src="http://www.crunchbase.com/assets/images/resized/0003/3786/33786v2-max-450x450.jpg" alt="Image representing Carol Bartz as depicted in ..." width="240" height="320" /></a><p class="wp-caption-text">Image via CrunchBase</p></div>
</div>
<p>Well I’ve never been a fan of <a class="zem_slink" title="Yahoo!" rel="homepage" href="http://www.yahoo.com">Yahoo</a> CEO <a class="zem_slink" title="Carol Bartz" rel="crunchbase" href="http://www.crunchbase.com/person/carol-bartz">Carol Bartz</a> and she continues to stupify me with her ridiculous statements which she holds to so dearly.</p>
<p>As covered over at <a href="http://searchengineland.com">Search Engine Land</a> Bartz was interviewed in the <a class="zem_slink" title="The New York Times Company" rel="geolocation" href="http://maps.google.com/maps?ll=40.7561111111,-73.9902777778&amp;spn=1.0,1.0&amp;q=40.7561111111,-73.9902777778%20%28The%20New%20York%20Times%20Company%29&amp;t=h">New York Times</a>. She is <strong>stunningly moronic </strong>in some of her claims:</p>
<blockquote><p>“Yahoo, according to Ms. Bartz, simply feeds search results for people who have grown curious while reading one of its news stories or watching a video. It doesn’t generally pop into peoples’ minds as the first place to go look for answers during the course of their day-to-day activities.”</p></blockquote>
<p>How is that possibly the case? On so many levels I would argue the validity of this claim:</p>
<ol>
<li>Yahoo was initially a search directory then a <a class="zem_slink" title="Web search engine" rel="wikipedia" href="http://en.wikipedia.org/wiki/Web_search_engine">search engine</a> then added portals.</li>
<li>If Yahoo doesn’t pop into mind as answering questions for users, then uh, what about Yahoo Answers? What’s the point of that then?</li>
<li>Bartz is singlehandedly dismantling Yahoo as a company with unique software technology and turning it into a portal and content company. Granted for many years they have had a content focus but Yahoo Search Marketing and Yahoo Search were always major components of their company.</li>
</ol>
<blockquote><p>“The biggest thing for Yahoo is increasing the number of pages people consume and slapping as many display ads as possible across those pages. “My fortunes are tied to my pages,” Ms. Bartz said.”</p></blockquote>
<p>This is nonsenscial. I have an ad network. We are interested in content pages to serve advertising. Yahoo is a software technology company…er…it WAS a software technology company. How sad for Yahoo to have a such a short sighted myopic CEO.</p>
<blockquote><p>“According to Ms. Bartz, the majority of Yahoo’s sites will go the way of Sports. In particular, Yahoo will throw investments behind its entertainment, finance and news operations. Ms. Bartz noted that there are plenty of unemployed journalists out there to pick up.”</p></blockquote>
<p>Well Carol. Hey Carol. Umm Carol.…those journalists are unemployed because the notion of traditional journalism and simply serving up that content and selling ads is not the same as it used to be. They are unemployed because many companies in this space are unprofitable.</p>
<p>Excuse me while I go bang my head against a brick wall.</p>
<blockquote><p>“In addition, Ms. Bartz will remember that Terry Semel, a longtime Warner Brothers executive, was brought in before to turn Yahoo into more of a media company. Mr. Semel’s tenure was perhaps characterized more for losing to <a class="zem_slink" title="Google" rel="homepage" href="http://google.com">Google</a> than anything else.”</p></blockquote>
<p>Clearly Carol doesn’t believe the notion that if we are not aware of our history we are doomed to repeat the mistakes of the past. I think we can revise this though at this point, Yahoo isn’t in the “losing” position any longer. It has lost. Full Stop.</p>
<blockquote><p>“Ms. Bartz has decided to correct past mistakes by getting all of the employees on the same page and presenting a more consistent look across Yahoo’s sites. In addition, she’s trying to boost morale and get the energy of the company up again –- a task hurt by the hit Yahoo’s shares took after the <a class="zem_slink" title="Microsoft" rel="homepage" href="http://www.microsoft.com">Microsoft</a> deal was announced.</p>
<p>“I felt bad for the employees because they think it’s a report card,” Ms. Bartz said.”</p></blockquote>
<p>Honestly, this woman is a CEO? Of any company? Your share price is a report card of sorts, it’s the market responding to the strategic decisions being made. Clearly this is perceived as being a bad decision. Which it is. It’s a horrible decision.</p>
<p>In fact it’s a series of horrible decisions, capped off by myopic thinking and topped off with a healthy dose of delusion.</p>
<p>Way to go Carol!</p>
<p>Update — Just ran into a fantastic quote from the <a href="http://bits.blogs.nytimes.com/2009/01/14/is-carol-bartz-terry-semel-20/" target="_blank">New York Times Bits Blog</a>:</p>
<blockquote><p>I’ve got to wonder how much running a sales force that peddles expensive software to engineers and designers has to do with running a free Web site that attracts users through branding and products and makes money through advertising.</p></blockquote>
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		<title>50 Twitter Tips for Conversion</title>
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		<comments>http://dannedelko.com/internet-marketing/50-twitter-tips-for-conversion.html#comments</comments>
		<pubDate>Fri, 22 May 2009 15:24:49 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
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		<description><![CDATA[So here it is: Twitter.  It’s everywhere being hyped as the next great thing, but what can it do for your business?
Like any emerging technology the uses are somewhat open ended and there are still many questions.
A few things are absolutely certain:

Twitter offers you an opportunity to engage a large number of people who are [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



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			<content:encoded><![CDATA[<p>So here it is: <a href="http://www.twitter.com/dannomatic" >Twitter</a>.  It’s everywhere being hyped as the next great thing, but what can it do for your business?</p>
<p>Like any emerging technology the uses are somewhat open ended and there are still many questions.<br />
A few things are absolutely certain:</p>
<ol>
<li><a href="http://www.twitter.com/dannomatic" >Twitter</a> offers you an opportunity to engage a large number of people who are comfortable online. Which means they will either purchase online or talk a lot online.</li>
<li><a href="http://www.twitter.com/dannomatic" >Twitter</a> is growing dramatically. How long that growth will last is up for debate but the reality is that it is here now and barriers to entry are very low. It’s free and only requires and strategy which is embracing.</li>
<li><a href="http://www.twitter.com/dannomatic" >Twitter</a> can benefit your company through customer service, product promotion, marketing and PR just to name a few.</li>
</ol>
<p>I’ve put this guide together to get you started on your <a href="http://www.twitter.com/dannomatic" >Twitter</a> campaign and strategy. It is our hope that you find this guide useful. Please forward this to your friends, colleagues and relatives!</p>
<p>Also I’m looking forward to your comments, additions, thoughts, and general input on any of this.</p>
<p><span style="text-decoration: underline"><strong>50 TWITTER TIPS FOR CONVERSION</strong></span></p>
<ol>
<li><strong>Engage your followers</strong>. Simply throwing promotional offers at people will only add to the white noise on <a href="http://www.twitter.com/dannomatic" >Twitter</a> and you will not stand out. Send @ replies, help out, discuss and be real.</li>
<li><strong>Reference</strong> your site frequently. You don’t even need to always reference your newest content, reference your most useful content. With the stream of messages on <a href="http://www.twitter.com/dannomatic" >Twitter</a>. There is nothing wrong with referencing.</li>
<li>Create a <strong>custom Twitter landing page</strong> and direct users there. Use the KISS approach, one offer specifically for <a href="http://www.twitter.com/dannomatic" >Twitter</a> users, you’ll notice a huge difference.</li>
<li><strong>Do not be afraid to unfollow people </strong>who are adding to your white noise. Like any list you want to target your audience, some affiliate marketers out there will only Tweet offers and junk. Lose them.</li>
<li><strong>ReTweet valuable tweets</strong> from your followers. This is a huge thing and extremely complementary. I find on my lists that there are about 5% if the users that I ReTweet multiple times. Is that a new rule 95/5? 95% of your ReTweets come from 5% of your users.</li>
<li><strong>Ask your users questions</strong>. There are two ways to do it. Informally by simply throwing it out there and asking for a response. Formally by using TwtPoll, which will track responses. Either way ask engaging questions of your users, something that will incite debate and opinion.</li>
<li><strong>Exclusive offers</strong>. When I say exclusive I mean exclusive, don’t just regurgitate another offer, make it exclusive and time limited to <a href="http://www.twitter.com/dannomatic" >Twitter</a> users otherwise you risk being in the “white noise” category.</li>
<li><strong>Incentives for followers</strong>. We effectively use $50 Cash Cards for the nth <a href="http://www.twitter.com/dannomatic" >Twitter</a> follower for doing nothing more than simply following. We do it every thousand followers but pick your metric and follow-up on it.</li>
<li><strong>Monitor Twitter Search</strong>. You would be amazed at how many active discussions you can miss if you don’t watch the buzz. Get in there!</li>
<li><strong>Join Twitter Business Directories</strong>. Two good examples are <a href="http://www.wefollow.com" >WeFollow.com</a> and <a href="http://www.twello.com" >Twellow.com</a>, add yourself to relevant categories and search out potential leads on a regular basis.</li>
<li><strong>Engage a key individual</strong> in the <a href="http://www.twitter.com/dannomatic" >Twitter</a> dialog. A good strategy is joining your CEO’s profile to your corporate profile. Not only will you gain a wider following, you’ll have the ability to channel directly to your “go to guy (or girl)”.</li>
<li><strong>Follow PR and News Sources</strong>. You’ll create a direct dialog to the people who can get your message out there.</li>
<li><strong>Engage Anger.</strong> If you’re a business there is likely someone ready get annoyed with you. Don’t shy away from them, embrace and communicate them, you may have your next great advocate out there screaming good things about you.</li>
<li><strong>Live Updates from Events or Conferences.</strong> This will create buzz and excitement from your user base. No one cares if “it’s a hot day here in Glendale Arizona” but they might care about “The boss just gave a great tip on our newest product release”.</li>
<li><strong>Follow people.</strong> Alot. I can’t stress this enough. Some people think it is a badge of honor to have significantly more people following you than you follow. Not true. What you are really saying is I want a one way conversation, not very social at all.</li>
<li><strong>Figure out “Social Engagement”</strong>. How do you engage social media? You be social and engage. Why many people don’t understand this I will never know.</li>
<li><strong>Twitter about your competition.</strong> Why not? Even link to them, if you are confident in your product then you have an opportunity to show the world you have the superior product.</li>
<li><strong>Complement your competition.</strong> When your competitors do something right then do not shy away from it. Give them a shout out. It shows strength and confidence.</li>
<li><strong>Send useful links</strong> which may not be directly related to your business. It could be a news event or something you found useful. People appreciate tips and advice.</li>
<li><strong>Create a custom background </strong>for your <a href="http://www.twitter.com/dannomatic" >Twitter</a> page with your contact information. You would be amazed at how many people will reach out to you directly. Check out the <a href="http://twitter.com/honeypot_mkting">Honeypot Marketing Twitter</a> page, nothing fancy but it works.</li>
<li>Add your <a href="http://www.twitter.com/dannomatic" >Twitter</a> profile to your<strong> email signature</strong>. Sounds basic enough but emails get passed around quite a bit.</li>
<li>Add <strong>TwitterCounter</strong> and <a href="http://www.twitter.com/dannomatic" >Twitter</a> badges to your site. Not rocket science but highly effective. Internet marketing is a two way street, go both ways.</li>
<li><strong>Engage in polarizing discussion</strong>. Is @oprah adding nothing of value? Tell her, it will polarize but it will get you engaged.</li>
<li><strong>Auto Follow</strong> people who follow you. I use Tweetlater.com to automate this process but it is (to me) a common courtesy and I just think it works well, saves a ton of time too. You can purge lists once a month or so to keep your list up to date.</li>
<li><strong>Provide customer support.</strong> Whatever you do or sell, people will have a problem. Utilizing <a href="http://www.twitter.com/dannomatic" >Twitter</a> as a rapid response tool is incredibly effective and generally people only need a minor tip to get on track.</li>
<li>Create a <strong>daily digest of your tweets for your blog</strong>. This not only incites the search engines into ranking you quickly (more customers!) but it provides a history and a sense that your company has fully engaged the community. That’s a good thing right?</li>
<li><strong>Twitter your knowledge</strong>. No matter who you are and what you know, your background and experience will help those and could position you as a thought leader. Cheesy term but true. You’ll become an expert and people will respect that and as such respect your company.</li>
<li><strong>Stay on Target</strong>. You want to communicate with people and lead them to and end goal. Never lose sight of that. Sketch out your conversion path (whatever it might be) and make sure you are achieving that goal. You will be surprised at how quickly results will happen.</li>
<li><strong>Don’t necessarily try to sell “stuff”</strong>. Selling “things” may or may not work for you on <a href="http://www.twitter.com/dannomatic" >Twitter</a>. Be realistic about your end goal, branding, customer service, lead generation. Generally using <a href="http://www.twitter.com/dannomatic" >Twitter</a> as a conduit makes it a great lead generator, not a closer.</li>
<li><strong>Talk about how your product helped a customer</strong>. If they are on <a href="http://www.twitter.com/dannomatic" >Twitter</a> ask them to participate in the dialog and back you up. Bringing it full circle will provide you incredible benefits.</li>
<li><strong>Create a Twitter Interview</strong>. I refuse to engage in the mangling of the English language for the purposes of branding <a href="http://www.twitter.com/dannomatic" >Twitter</a>. Some people call them Twinterviews — horrible. Set up a series of 10–15 questions and ask the your interviewee to @ reply them. You can even ask your followers to DM you specific open questions. Works like a charm.</li>
<li><strong>Ask people to ReTweet but not everyday</strong>. Asking people to ReTweet directly on occasion will indicate that this is an important message. With a good following you’ll get help.</li>
<li><strong>Don’t be afraid to go offline</strong>. Sometimes you can’t engage completely on <a href="http://www.twitter.com/dannomatic" >Twitter</a> so take it to phone, email or face to face (if possible). Only so much can be communicated in 140 characters.</li>
<li><strong>Ask your followers </strong>what they think of your offers. It’s a form of Direct Market Research. Example: “Would you rather get 20% off or a free movie pass for two? Let us know!”.</li>
<li><strong>Use TwitPic</strong>. Post pictures of your events, office, people in your office. Be human! No likes a marketing driod <a href="http://www.twitter.com/dannomatic" >Twitter</a> profile. You can *really* connect with people by being just like everyone else.</li>
<li><strong>Tweet company events</strong>. Did Joy in Accounting just have her first child? Tell everyone about it and how happy you all are for her. Unless of course your company is a sweatshop, which I highly doubt it is.</li>
<li><strong>Tweet the success of your customers</strong>. If you are B2B Congratulate your clients on a successful promo or campaign. Spread the love.</li>
<li><strong>Don’t insult people.</strong> Unless this your personal account and you’ll do whatever you want then fine. But never insult a client or competitor, you’ll look bad for ages and you can damage your own future reputation. Trust me there can be an idiot factor on <a href="http://www.twitter.com/dannomatic" >Twitter</a> and it can be difficult sometimes. I know I’ve lashed out a few times on my personal account. Oopsie.</li>
<li><strong>Conduct Website Testing</strong>. If you have a new promo or landing page ask your users which they like better. You are after all trying to appeal to them are you not?</li>
<li><strong>Define your objectives.</strong> I have alluded to it earlier but make sure everyone in your company understands what you are trying to do. Maybe directly selling your product won’t be successful but selling your service will be.</li>
<li><strong>Test, test, test</strong>. <a href="http://www.twitter.com/dannomatic" >Twitter</a> is an emerging technology; to be honest no one quite knows what to do with it just yet. That makes testing your message and conversion flow critical.</li>
<li><strong>Don’t be afraid to change course.</strong> Things change and you should change with them, if you found a sweet spot for communication or sales try to move in that direction without being scared to do so.</li>
<li><strong>Automate your blog </strong>and <a href="http://www.twitter.com/dannomatic" >Twitter</a> accounts in both directions. We love Wordpress so it’s a no brainer for us. Every post gets an automatic tweet which will drive your customers to you. Simple.</li>
<li><strong>Integrate Twitter into your online strategy</strong>. We are huge proponents of integrated marketing. That includes Traditional and Emerging Marketing with the same message. Tip: when going online don’t change the message just go a bit more grass roots style.</li>
<li><strong>Tell people who exactly is Tweeting</strong>. You may have a corporate profile like http://<a href="http://www.twitter.com/dannomatic" >twitter</a>.com/honeypot_mkting but start out by saying “Morning All, <a href="http://twitter.com/dannomatic">@dannomatic</a> is here this morning”. People like to know who you are and will be far more willing to engage you.</li>
<li><strong>Create a corporate Twitter Meetup</strong>. Admittedly this is a bit nerdy but it doesn’t have to be. Have an open house meeting to invite your <a href="http://www.twitter.com/dannomatic" >Twitter</a> followers to the office, then Tweet about it. Buzz is amazing.</li>
<li><strong>Create time limited promotions</strong> and update it on <a href="http://www.twitter.com/dannomatic" >Twitter</a>. Real and effective time limited promotions could include giving out a free whitepaper or case study for a limited time. Link via DM to a PDF but only keep access open for a few hours. When it’s over redirect the link to a thank you and registration for email download. Then you’ll capture the traffic, which is bound to happen after time has expired.</li>
<li><strong>Create a Twitter only contest.</strong> Be creative but run it exclusively on <a href="http://www.twitter.com/dannomatic" >Twitter</a> and give away your product as prizing. It doesn’t need to be fancy, just fun.</li>
<li><strong>Create a tone of helpful information</strong>. <strong>Example:</strong> “Did you know that the Magic Bullet can slice and dice? Check out the top features here…” and link to a blog post or information sheet — product knowledge is important and leads to the conversion or sale.</li>
<li><strong>Deep link people into your website and blog</strong>. You’ve likely invested heavily in that glitzy shiny website. Point out useful company information, employee profiles, product information, review, and news. It surprises us to see <a href="http://www.twitter.com/dannomatic" >Twitter</a> being used to link to one page on a website. Deep linking encourages people to dig deep into your site, increasing the opportunity for the conversion.</li>
</ol>
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<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


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		<title>Jaxson Daniel Nedelko</title>
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		<pubDate>Thu, 07 May 2009 08:45:15 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
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		<description><![CDATA[Well it’s been a rough 2 weeks but Nicole and I are now the proud parents of Jaxson Daniel Nedelko. Nicole was in labor for 23 hours, then 2 hours in the OR giving birth then 2 hours in surgery after it was all said and done. 
It looks like Nicole will be recovering for [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



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			<content:encoded><![CDATA[<p>Well it’s been a rough 2 weeks but Nicole and I are now the proud parents of Jaxson Daniel Nedelko. Nicole was in labor for 23 hours, then 2 hours in the OR giving birth then 2 hours in surgery after it was all said and done. </p>
<p>It looks like Nicole will be recovering for 4–6 weeks from the birth and surgery. Poor girl.</p>
<p>I’ll be posting pictures here from Flickr today.</p>
<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


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		<title>Ashton Kutcher — Twitter Desperation?</title>
		<link>http://dannedelko.com/internet-marketing/ashton-kutcher-twitter-desperation.html</link>
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		<pubDate>Thu, 16 Apr 2009 11:56:19 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
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		<description><![CDATA[
Social Media Marketing and Twitter in particular is a great way for stars like Ashton Kutcher to generate buzz. In fact it’s great for anyone and any business (when done properly). Now I’m as open minded to all sorts of Internet Marketing techniques but this one strikes me as a bit desperate.
Ashton is basically buying [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



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			<content:encoded><![CDATA[<p><a title="Share photos on twitter with Twitpic" href="http://twitpic.com/3eg8r"><img class="alignleft" style="margin: 5px 10px" src="http://twitpic.com/show/thumb/3eg8r.jpg" alt="Share photos on twitter with Twitpic" width="150" height="150" /></a></p>
<p>Social Media Marketing and <a href="http://twitter.com">Twitter</a> in particular is a great way for stars like Ashton Kutcher to generate buzz. In fact it’s great for anyone and any business (when done properly). Now I’m as open minded to all sorts of Internet Marketing techniques but this one strikes me as a bit desperate.</p>
<p>Ashton is basically buying paid advertising on another social network in order to increase his followers on a competing social network. Come on Ashton. As they would say on <a href="http://www.twitter.com/dannomatic" >Twitter</a>: srsly?</p>
<p><strong>UPDATE:</strong></p>
<p>Clearly  <strong>Ashton Kutcher</strong> using <strong>Twitter</strong> is not a negative thing. In fact I fully believe in the power of Social Network Marketing and provide channels for self promotion. However, As a business driven marketer and branding expert I’m still not 100% certain if <strong>Ashton Kutcher’s</strong> campaign on <strong>Twitter</strong> produced any definable results other than the fact that he got some dedicated airplay on CNN. For a hollywood actor like Kutcher, this is definitely a plus, getting airplay like that will do nothing but promote his own brand, his movies and his career (and positively affecting his bottom line).</p>
<p>I wonder what type of metrics were taken into account except for the number of followers? Was any tracking done on Click Through Rates? How did it affect his Online Reputation? More likely than not, it was purely a branding play. I still think the Ad reduces the legitimacy of his entire <a href="http://www.twitter.com/dannomatic" >Twitter</a> campaign.</p>
<h6 class="zemanta-related-title" style="font-size: 1em">Related articles by Zemanta</h6>
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<li class="zemanta-article-ul-li"><a href="http://www.techcrunch.com/2009/04/15/confirmed-cnn-acquires-cnnbrk-twitter-account/"> Confirmed: CNN Acquires CNNBrk Twitter Account </a> (techcrunch.com)</li>
<li class="zemanta-article-ul-li"><a href="http://incsub.org/soulsoup/?p=1135"> Social Media Marketing Industry Report </a> (incsub.org)</li>
<li class="zemanta-article-ul-li"><a href="http://www.techcrunch.com/2009/04/15/ted-turner-to-endorse-kutcher-in-the-race-for-a-million-twitter-followers/"> Ted Turner May Endorse Kutcher In The Race For A Million Twitter Followers </a> (techcrunch.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.popsugar.com/3039455"> Ashton Giving Away Guitar Hero? We’re Giving Away Chanel! Help Us Get to 1 MM Votes Before Ashton Reaches 1 MM on Twitter! </a> (popsugar.com)</li>
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<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


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		<item>
		<title>Building Great Links</title>
		<link>http://dannedelko.com/internet-marketing/building-great-links.html</link>
		<comments>http://dannedelko.com/internet-marketing/building-great-links.html#comments</comments>
		<pubDate>Fri, 13 Mar 2009 10:58:51 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Brain Candy]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Screencasts]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Linking]]></category>
		<category><![CDATA[StumbleUpon]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">1413598839</guid>
		<description><![CDATA[Link Building is always a topic of conversation for anyone in the world of Internet Marketing. People who push only organic SEO tend to be quite focused on the overall process of building masses of links with target anchor text on sites which may pass link juice.
Personally that’s a narrow minded point of view that [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



Related posts:<ol><li><a href='http://dannedelko.com/internet-marketing/stumbleupon.html' rel='bookmark' title='Permanent Link: Using StumbleUpon Effectively'>Using StumbleUpon Effectively</a></li>
<li><a href='http://dannedelko.com/seo/seo-roi.html' rel='bookmark' title='Permanent Link: SEO Return On Investment'>SEO Return On Investment</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Link Building is always a topic of conversation for anyone in the world of Internet Marketing. People who push only organic SEO tend to be quite focused on the overall process of building masses of links with target anchor text on sites which may pass link juice.</p>
<p>Personally that’s a narrow minded point of view that really limits your overall link building goals. The reality of the situation is that links drive traffic, reputation, new visitors and potentially new customers. A well thought out online promotional program will assist you in your organic SEO link building efforts. But you need to have a holistic view of link building.</p>
<p>We build links to achieve a number of goals:</p>
<ol>
<li>Promote the site. We produce great content and we want the world to know about it.</li>
<li>Highlight other sites we think are great. We do this by commenting on articles we love, participating in discussions.</li>
<li>We are promoting a contest or promotion based around a product. This could be considered link baiting but it’s also showing people how creative and fun we might. When I was Director of Internet Marketing for BetUS we had alot of fun with this <a href="http://www.seomoz.org/blog/genuis-marketing-from-the-gang-at-betus" target="_blank">great link bait program</a> — it was flattering that Rand Fishkin from <a class="zem_slink" title="SEOMoz" rel="homepage" href="http://seomoz.org">SEOMoz</a> thought it was genius marketing. We had fun doing it and it was very successful.</li>
<li>We are building links to increase our search rankings. When I was at Bodog we <a href="http://www.lyris.com/clients/case-studies/riptowncom-case-study/" target="_blank">built links for SEO specifically</a> but tracked it with Clicktracks and optimized from there — times were very different but it was (and is) an effective tactic — it certainly worked there. <a href="http://www.lyris.com/clients/case-studies/riptowncom-case-study/" target="_blank">Check out the case study on Lyris.</a></li>
<li>We are participating in a community such as StumbleUpon, <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a> and <a class="zem_slink" title="Twitter" rel="homepage" href="http://twitter.com">Twitter</a>. This isn’t for the purpose of building links directly. It’s promoting our product, service or just talking to people. We generate content, talk to people and they shockingly enough they may link to us directly but that’s not the initial goal (we don’t whack people over the head).</li>
</ol>
<p>I just finished watching Rand Fishkin’s Whiteboard Friday on the same subject. I strongly suggest you check it out:</p>
<p><a href="http://dannedelko.com/internet-marketing/building-great-links.html"><em>Click here to view the embedded video.</em></a></p>
<p>What other link building tactics do you use now? Let me know what you think of my take on link building awesomeness. Have a great Friday the 13th!</p>
<p>Cheers,</p>
<p><img class="alignleft size-full wp-image-94" src="http://dannedelko.com/files/2009/03/dan-nedelko-signature-blog.gif" alt="Dan Nedelko" width="85" height="92" /></p>
<div class="zemanta-pixie" style="margin-top: 10px;height: 15px"><a class="zemanta-pixie-a" title="Zemified by Zemanta" href="http://reblog.zemanta.com/zemified/60eb2b03-b285-45ab-8516-f418d5a67eaa/"><img class="zemanta-pixie-img" style="border: medium none;float: right" src="http://img.zemanta.com/reblog_e.png?x-id=60eb2b03-b285-45ab-8516-f418d5a67eaa" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related"></span></div>
<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


<p>Related posts:<ol><li><a href='http://dannedelko.com/internet-marketing/stumbleupon.html' rel='bookmark' title='Permanent Link: Using StumbleUpon Effectively'>Using StumbleUpon Effectively</a></li>
<li><a href='http://dannedelko.com/seo/seo-roi.html' rel='bookmark' title='Permanent Link: SEO Return On Investment'>SEO Return On Investment</a></li>
</ol></p>]]></content:encoded>
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		<item>
		<title>Using StumbleUpon Effectively</title>
		<link>http://dannedelko.com/internet-marketing/stumbleupon.html</link>
		<comments>http://dannedelko.com/internet-marketing/stumbleupon.html#comments</comments>
		<pubDate>Tue, 10 Mar 2009 21:29:27 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Screencasts]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://dannedelko.com/?p=112</guid>
		<description><![CDATA[Social Network Marketing is currently a hot topic in the world of Internet Marketing. Many people want to integrate a social media and social networking component to their marketing mix. The most common problem I see is Social Media Marketing thrown together in an ad hoc fashion and poorly executed.
The key risk from a marketing [...]<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



No related posts.]]></description>
			<content:encoded><![CDATA[<p>Social Network Marketing is currently a hot topic in the world of Internet Marketing. Many people want to integrate a social media and social networking component to their marketing mix. The most common problem I see is Social Media Marketing thrown together in an ad hoc fashion and poorly executed.</p>
<p>The key risk from a marketing perspective is this: poorly executed SEO will result in no rankings, poorly executed PPC results in wasted budgets, poorly executed Social Media Marketing can result in a bad reputation, negative buzz and angry users.</p>
<p>You need to be very cautious when executing a Social Media Marketing campaign — do not just throw something together and start talking to an online community, the ramifications could be not only worse than you expected they could be difficult to undo.</p>
<p>Planning, education and execution are critical to a successful social media program. I would suggest that you consider the following points before launching a social media marketing program:</p>
<ol>
<li>Which social media sites will you be targeting? Is your content appropriate for that network? For example: <a href="http://digg.com" target="_blank">Digg</a> is extremely popular among technology and design audiences. <a href="http://stumbleupon.com" target="_blank">StumbleUpon</a> is popular for humor, entertainment and gaming audiences. <a href="http://newsvine.com" target="_blank">Newsvine</a> is popular among politcal junkies (these are fairly simplistic examples but you get the point).</li>
<li>What voice do you want to project for your product to these audiences? Direct marketing doesn’t generally work well. Informational, educational and interesting content is needed with a subtle hint towards promoting your product.</li>
<li>What are you <strong>trying to say</strong> to the audience? Social Media Marketing is really about starting an ongoing dialogue with an audience, it’s about building trust relationships that are subtle. Formulating a message is extremely important, continuing the dialogue in a genuine way is critical. If you are not going to do that then you need to reconsider leveraging this medium.</li>
<li>Social Media Networks are composed of and run by real people. Remember that. This is not traditional advertising. You are developing a conversation with real people.</li>
<li>Be prepared to hear things you may not like. You may get no reaction. You may in fact get a negative reaction. Ensure that you know how to deal with a negative reaction and always remember that someone who gives you a reaction is someone who cares. Engage them and sort it out, it will be worth it!</li>
<li>Be prepared to engage the community as a community member. Participate in a very real way, if you do any less your programs will not succeed.</li>
</ol>
<p>Although I’ve gone off on a tangent slightly, I am laying the ground work for this screencast and discussing one of my favorite sites: StumbleUpon. I’m not going to introduce Stumbleupon in this article, I do that in the screencast below. You can also learn <a href="http://www.stumbleupon.com/about/" target="_blank">about StumbleUpon right here</a>.</p>
<p>So enjoy the screencast and I’m sure I’ve missed something in my overview so let me know by leaving a comment. Click Play and watch my screencast on Stumbleupon, you might find it useful!</p>
[See post to watch Flash video]
<p>If you are already on<a href="http://stumbleupon.com" target="_blank"> StumbleUpon</a> or ready to join and get into it, <a href="http://dannomatic.stumbleupon.com/" target="_blank">add me to your friend list</a> or subscribe to my stumbles.</p>
<p>Happy Stumbling!</p>
<p><img class="alignleft size-full wp-image-94" src="http://dannedelko.com/files/2009/03/dan-nedelko-signature-blog.gif" alt="Dan Nedelko" width="90" height="98" /></p>
<div class="zemanta-pixie" style="margin-top: 10px;height: 15px"><a class="zemanta-pixie-a" title="Zemified by Zemanta" href="http://reblog.zemanta.com/zemified/df8d1a2c-9a76-4ed9-8769-71f59e0d0afb/"><img class="zemanta-pixie-img" style="border: medium none;float: right" src="http://img.zemanta.com/reblog_e.png?x-id=df8d1a2c-9a76-4ed9-8769-71f59e0d0afb" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related"></span></div>
<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


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		<title>WordTube and JW FLV Player Test</title>
		<link>http://dannedelko.com/internet-marketing/wordtube-and-jw-flv-player-test.html</link>
		<comments>http://dannedelko.com/internet-marketing/wordtube-and-jw-flv-player-test.html#comments</comments>
		<pubDate>Fri, 27 Feb 2009 09:07:45 +0000</pubDate>
		<dc:creator>Dan Nedelko</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://dannedelko.com/?p=40</guid>
		<description><![CDATA[Let’s see if this works. All clear on the Western front.
Post from: Dan Nedelko


No related posts.<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>



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			<content:encoded><![CDATA[<p>Let’s see if this works. All clear on the Western front.</p>
[See post to watch Flash video]
<p>Post from: <a href="http://dannedelko.com">Dan Nedelko</a></p>


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