Pepsi Cheer – Social Media Done Wrong
January 9, 2010
The Pepsi Cheer? You’re probably doing Social Media in your Internet Marketing mix, most companies and marketers have jumped on that bandwagon faster than people become Dallas Cowboys fans when they go on a winning streak. To be honest, chances are if you’re doing Social Media you are most likely completely wasting your time and resources because you’re doing social media badly. No offense.... Read more »
50 Twitter Tips for Conversion
May 22, 2009
So here it is: Twitter. It’s everywhere being hyped as the next great thing, but what can it do for your business? Like any emerging technology the uses are somewhat open ended and there are still many questions. A few things are absolutely certain: Twitter offers you an opportunity to engage a large number of people who are comfortable online. Which means they will either purchase online or talk... Read more »
Ashton Kutcher – Twitter Desperation?
April 16, 2009
Social Media Marketing and Twitter in particular is a great way for stars like Ashton Kutcher to generate buzz. In fact it’s great for anyone and any business (when done properly). Now I’m as open minded to all sorts of Internet Marketing techniques but this one strikes me as a bit desperate. Ashton is basically buying paid advertising on another social network in order to increase his... Read more »
Using StumbleUpon Effectively
March 10, 2009
Social Network Marketing is currently a hot topic in the world of Internet Marketing. Many people want to integrate a social media and social networking component to their marketing mix. The most common problem I see is Social Media Marketing thrown together in an ad hoc fashion and poorly executed. The key risk from a marketing perspective is this: poorly executed SEO will result in no rankings, poorly... Read more »
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