Dan Nedelko

I’m not going to be smug about my previous (and much more in depth) post about Carol Bartz being nothing short of the fifth horseman of the apocalypse as far as Yahoo is concerned.

Ok, I’ll be a little smug. According to TechCrunch it looks like her tenure is going to be coming to an end, and with that she should never, ever run a tech company again.

If you want more in depth analysis then read my previous post or the amazingly titled “Yahoo’s 360 degree turnaround” on TechCrunch.

Stop. Carol. Now.

Please. (I say that on behalf of all current Yahoo shareholders).

Today’s tip is pretty simple and doesn’t require brain surgery – don’t use it as an after thought.

There are well over 500 million people on Facebook and a shocking number of them log in every single day. This is an incredibly powerful communication medium, not a “nice-to-have if there is any budget left over”.

So how is interacting with your consumers (ie social media) still an ‘elective’ marketing activity for some brands? Simply put there are many people today who would have said this the following if they were in their marketing positions over a hundred and fifty years ago at Western Union:

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of “
communication. The device is inherently of no value to us.”

That’s a real quote from a Western Union internal memo from 1876.

Today’s social media strategic tip – create a full fledged program, don’t use already overworked staff to fill in half heartedly and definitely do not expect to become a star brand without any effort (meaning no resources, plan, communication strategy or tactics to engage your audience).

At the end of the day you’re not interacting in social media at all, you’re simply talking to the people who buy your product. People (ie consumers) like to deal with (read: buy things) other people (example: that’s you!) they know.

Instagram doesn’t seem to like it when you run a static image on their site through some processing. Fascinating. Oh well. Note to self don’t use instagram for that although the effects are cool.

Very cool – blogging is the new Facebook and Twitter. Now that I’m writing this from my iPhone and it’s simple using the Express App then maybe I’ll start blogging again

Neato Gang!

This is a very cool addition and definitely a big plus for WooThemes.

Danno out.

• 10 simple yet effective tactics to increase the effectiveness of your Facebook presence. http://lnkd.in/SevKZh #
• Performance Appraisals: Online or Traditional? http://t.co/ycfUvHu #
• American crackdowns on #gambling aren't happening in Canada and it grinds his gears! http://ow.ly/565LS cc/ @vancouversun #
• (Founder Stories) Gilt’s Kevin Ryan—It Is All In The Presentation (TCTV) http://t.co/oGqIsUP via @techcrunch #
• Give @uber a try next time dude save some headaches @rickperreault cc/@shellyroche in reply to rickperreault #
• Winnipeg group has deal to buy, move Thrashers WOOT!!!!!! http://t.co/bFBYUu0 via @nhl #
• @schmood not for long =D in reply to schmood #
• Find places to rent in your personal network with @airbnb Social Connections vcool http://t.co/xNQBs8N #
• @schmood lol I took ya down once for the mayorship cc/@bnmrrs in reply to schmood #
• Try the organic smoked turkey breast my new favorite (@ Vincenzo's w/ @bnmrrs) [pic]: http://4sq.com/mjURkN #
• Princeton engineer makes 3D sound a reality mid=blown http://ow.ly/56ZCv #
• @google +1 coming tomorrow http://ow.ly/57fW7 & @twitter intros "follow" websites http://ow.ly/57fVx – it's getting hot in here. #
• Heh nope just expanding my sandwich horizons and also trying to seize back mayorship of Vincenzo's via @foursquare @martyc29 in reply to MartyC29 #
• This is gonna be interesting… (@ Chicopee Ski & Summer Resort) [pic]: http://4sq.com/iggb6U #
• I think MapQuest missed the memo on the purpose of a shortened link: http://mapq.st/iWG2T3?__domain=ca – cause that's easy. #
• I just ousted @schmood as the mayor of Vincenzo's on @foursquare! http://4sq.com/cDeNEX #
• And back to Rare Roast Beef…old faithful. (@ Vincenzo's w/ @bnmrrs) [pic]: http://4sq.com/mBaXe2 #
• I just gave @bnmrrs +K about photography on @klout http://t.co/hov6vD9 #
• I just gave @bnmrrs +K about klout on @klout http://t.co/hov6vD9 #
• I just gave Robert Barlow-Busch +K about user experience design on @klout http://t.co/dfjd82w #
• I just gave Robert Barlow-Busch +K about birds on @klout http://t.co/dfjd82w #
• I just gave @jimmurphy +K about entrepreneurship on @klout http://t.co/EWa6VRQ #
• @martyc29 looking forward to seeing you and Brenda Saturday night Here's the stupid detour directions: http://mapq.st/iWG2T3?__domain=ca in reply to MartyC29 #
• @schmood lol sorry dude It was a bloodless coup… in reply to schmood #
• @bnmrrs You're welcome on the @klout I heard you know alot about photography much like @becubed is an aviary expert. in reply to bnmrrs #
• Hey @jomsie give @becubed some +k on birds, he knows more about birds than anyone I know
  cc/ @bnmrrs #
• @schmood heh yup I'm right above them. The mayorship is just a running joke and I do eat at Vincenzos too often in reply to schmood #
• Interesting @facebook ads double or triple in CPC rates when highly targeted around various non-commercial terms (observational point). #
• @martyc29 a vacation in Nova Scotia or a phone that brews coffee? I'd take the vacation in NS over the phone. in reply to MartyC29 #
• @martyc29 agreed, very clever. Love it. in reply to MartyC29 #
• The wedding party is in the house now. (@ The Italian Club Of Cambridge) http://4sq.com/ijNi7o #

• Simple tips to increase Facebook page fans organically http://t.co/gElrI1d #
• I'm using CapLinked for sharing deals and investor updates. https://secure.caplinked.com/users/dan-nedelko #
• More shoppers trust the internet than TV, report via @adage http://ow.ly/5308F #
• Noooo say it ain't over @oprah! cc/ @bnmrrs @jomsie @jimmurphy @becubed #
• Twitter Confirms TweetDeck Acquisition: It’s All About The Power Users http://t.co/tuDETaG via @techcrunch #
• Check out Startup30.com Great site for entrepreneurs! http://t.co/Orp6Sev via @startup30 #
• I just earned the Klout OG achievement for hanging with Klout back in the day. Did you earn one? http://t.co/wG7OPzs @jomsie @bnmrrs #
• Casino industry's future is online http://huff.to/ivEAdk via @huffingtonpost #
• Hmm anyone else getting @facebook ad manager errors this evening? Just magically started acting up. #
• @damond are your number of followers random? I think not. http://ow.ly/i/c3Ou #
• Happy FF! We're inspired by these amazing tweeters: @DrinkCraftBeer @CraftBeerNYC @VanCanucks @BeerScribe @BeerAdvocate via @brickbrewery #
• Free beer friday! Tweet your favorite Brick Beer (RBL, RB, WatDark, Laker, Radlermass) @brickbrewery to get your sample! ON res. only. #
• #freebeerfriday Tweet your favorite Brick Beer (RBL, RB, WatDark, Laker, Radlermass) @brickbrewery to get your sample! @becubed #
• #freebeerfriday Tweet your favorite Brick Beer (RBL, RB, WatDark, Laker, Radlermass) @brickbrewery to get your sample! @jimmurphy #
• #freebeerfriday Tweet your favorite Brick Beer (RBL, RB, WatDark, Laker, Radlermass) @brickbrewery to get your sample! @bnmrrs #
• #freebeerfriday Tweet your favorite Brick Beer (RBL, RB, WatDark, Laker, Radlermass) @brickbrewery to get your sample! @jomsie #
• @drinkcraftbeer cheers to that! Know any good raspberry craft beers you can recommend? Looking for something a lil different. in reply to DrinkCraftBeer #
• Note to all our #freebeerfriday participants you have to follow us so we can DM you! RT @brickbrewery #
• Anytime – you cover something near and dear to my heart! @drinkcraftbeer in reply to DrinkCraftBeer #
• I just ousted @schmood as the mayor of Vincenzo's on @foursquare! http://4sq.com/cDeNEX #
• Grab the Madagascar Green Peppercorn Cheddar with the @Bauerbutcher burgers on the BBQ – awesome (@ Vincenzo's) [pic]: http://4sq.com/ipEaGC #
• @aaranged *bats his eyelashes* why whatever do u mean? in reply to aaranged #
• @bnmrrs you can have the mayorship when you rip it out of my cold dead hands cc/ @jomsie in reply to bnmrrs #
• So @twitter buys @tweetdeck for 40mil since @hootsuite is 1000x more useful @invoker and team must be smiling right now. Thoughts? #
• A cool @demeuretravel member experience at Twelve Palms in Turks and Caicos http://t.co/CuugXge #
• A cool @demeuretravel member experience at Twelve Palms in Turks and Caicos http://bt.io/H2WC #
• The Roast of Facebook http://t.co/x9w34rd via @CollegeHumor #
• Ahh yes the Roast of Facebook. Or is it? http://lnkd.in/E6NT5u #
• @amandawormann not for me #confusedface in reply to amandawormann #
• @amandawormann also no offense meant to @tweetdeck, congrats to them I'm #justsayin @hootsuite is awsm cc/@invoker in reply to amandawormann #
• @jomsie respect mah authoritay!!! =D in reply to jomsie #
• Putting the final touches on the summer 18 disc golf course. Come on out and throw a round! [pic]: http://4sq.com/lnYF6U #

• I'm at Vincenzo's (150 Caroline St. S., Allen, Waterloo) http://4sq.com/mE0SN6 #
• Starwood Hotels offers Starpoints and free stays for foursquare check-ins http://bit.ly/iFsfQT *smart* #
• Check out my summary of the updated Facebook contest and campaign terms. You don't want to accidentally get yourself b…http://lnkd.in/btMvB3 #
• @martyc29 Yo dude, this week doesn't look good – maybe Friday? Sandwich at Vincenzo's in reply to MartyC29 #
• @jomsie Yup, I deliver large Samsung monitors to all the good boys and girls. Notice how @bnmrrs has one and you don't? Yup you do! in reply to jomsie #
• @lindsayroseheal awesome to finally meet you too! Need to play a round in sun not rain, srry about the disc, I'll track it down promise!! in reply to LindsayRoseHeal #
• @MartyC29 oh snap sorry thought I was following you. I am now – Friday noon works. in reply to MartyC29 #
• #twitter ads don't deliver http://ow.ly/4XZbx Not surprising. #
• @bnmrrs did you really throw that much of a softball there "big ben"? oye! in reply to bnmrrs #
• Can you see it now? "Nedelkian Economics 101" awesome @bnmrrs in reply to bnmrrs #
• It's a beautiful day for the rapture! Sunny and warm enjoy! cc/ @bnmrrs @jomsie @jimmurphy @becubed #
• Enjoy the rapture with the family dude – it's a beautiful day for it! @MartyC29 #

• Revamped Facebook page – get your marketing news daily http://www.facebook.com/honeypot.marketing – today's news: @facebook smears @google #

• Check out Laker beers on @facebook! Make'r a Laker to get in on exclusive prizing & great beer http://ow.ly/4LLf1via @brickbrewery #
• Awww snap! Thanks @bnmrrs – http://ow.ly/4Mkzu Make'r a Laker hosers. #

• Just checked out @AdventureGuide_ and grabbed a bunch of new gear. Love that place. #
• I'm at Brick Brewing Company (181 King Street S, Waterloo) http://4sq.com/eRVUmc #
• Honestly the least important event of the century has to be the #royalwedding #
• @MartyC29 lol I ripped up the invitation! in reply to MartyC29 #
• Living like a local at Le Petit Hopital in Provence. http://bt.io/GyB9 RT @tweetmeme #