I am going to be writing a 5 Part Series on developing a comprehensive PPC strategy that will ensure the following:

1. Avoid the rampant and idiotic bidding wars which are bound to take place. Years ago the click fraud was not only ridiculous it was cost prohibitive (keep in mind the offshore casinos can be not only sketchy but ridiculously stupid when it comes to driving up costs with no sense of reality).
2. Target niches and develop comprehensive keyword strategies which will saturate across thousands of terms and avoid those high profile expensive terms which have low conversion rates and are targets for click fraud.
3. Thinking big. The problem most SEO and SEM specialists and  have is really understanding how engines work and developing a pervasive and saturating presence through the major engines. We’ll cover that as well.
4. Conversion Optimization. In the world of Online Casinos there can be big budgets but big budgets soften brains. We’ll look at the conversion point on the host site, discuss tactics and strategies for increasing acquisitions and conversions.
5. Stick around and I’ll let you know the last one when we get there. It’s a bigggg secret.

This is not going to be SEO 101. I’m not interested in discussing the basics. This series will focus on advanced items so I won’t be giving alot of background on basic stuff. If you need the background then I highly recommend Aaron Wall’s SEOBook, start there then come back or join the list and store your emails.

Is there anything else you’d like to see in the series? Register on the site and also register for the course (top right over there) and we can get started.

Related posts:

1. Craps How To Strategy Guide Lesson 3: Come Bets

As I am going through this resurrection of my site I’ve had the opportunity to rethink a few thinks in terms of categories, tags, URL structure, Sub Domain structure and in particular making all comments DoFollow.

Having said that I installed the DoFollow plugin yesterday for a few reasons:

1. It will incite comments – hopefully relevant comments.
2. I want to pass link authority for those who I want to link to from this site.
3. Defaulting as NoFollow is really the backward way to do it. WordPress by default adds the No Follow attribute, although I understand why the need for NoFollow by default.

Having said that I am curious. Is your blog a DoFollow blog?

Update:

Over the pas months I’ve had excellent success in building online reputation through Do Follow blogs.  Here is a fantastic list from Squidoo of categorized list of Do Follow blogs.

I’ll be updating this page with more Do Follow resources.

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