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I often run into examples of poorly executed social media “programs”. Generally this comes from a highly undervalued view of social media, poor planning and an under-estimation of the complexity of the channels. Quite often this will lead to an inconsistent and off-topic communication plan when it comes to talking to your fans or brand
Good old Gary Vaynerchuk does a great job of distilling the importance of social media and how it can lift your business. Watch the video below. I’m adding my own bullet points in addition to highlights from Gary’s talk. The way business used to built was on the relationship. Social media level sets that relationship,
Today’s tip is pretty simple and doesn’t require brain surgery – don’t use it as an after thought. There are well over 500 million people on Facebook and a shocking number of them log in every single day. This is an incredibly powerful communication medium, not a “nice-to-have if there is any budget left over”.
I used to live in Vancouver. I lived in Toronto for a bit. I even lived in Europe for a few years. I always find it strikingly interesting when I look at smaller population centres and how business owners, media outlets and others embrace social media marketing channels. Wednesday January 26 Update: Interestingly enough, whoever
This is a fantastic look at the real life social network and the online social network. It’s a presentation done by a Google employee and has some very interesting insights. In particular segments and groups of friends and relationships. I’ll be adding thoughts, bullet point and additional info for the post but for the time
I’ll bet you have some great Facebook Strategies you’ve implemented like the ideas below. Add a comment below and the best suggestions will be added to this list with a link back to your site. I know social media marketing is a hot topic these days and there are a lot of companies attempting to
Update April 21, 2010: Looks like I was quoted over at Media.asia in Five things you need to know about: Social media and brands by Andrew Knott. Nice to be referenced however briefly. You’re probably doing Social Media in your Internet Marketing mix, most companies and marketers have jumped on that bandwagon faster than people
Social Network Marketing is currently a hot topic in the world of Internet Marketing. Many people want to integrate a social media and social networking component to their marketing mix. The most common problem I see is Social Media Marketing thrown together in an ad hoc fashion and poorly executed. The key risk from a
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