ALL BUSINESSES ARE DIGITAL.

Marketing Skills We Need in 2016 : The Marketing Drive ep 14

Digital Marketing Skills every professional needs in 2016. Learn what skills will make you stand out and also make you a more effective Digital Marketer. 👉🏽🎯

The New Facebook Pixel and Conversion Scoping : The Marketing Drive ep 12

What’s more important than tagging and tracking your lead and conversion funnel? Tagging and tracking your lead and conversion funnel accurately otherwise known as Conversion Scoping. Facebook has recently introduced their version 2 tracking pixel, in this edition of the Marketing Drive we’re covering 2 of the most important things the new Facebook pixel will do

Micro Moments, Audience Psychology and Keyword Research : The Marketing Drive ep 11

In today’s episode I’m talking about capturing micro-moments of intent, the importance of search psychology and why keyword research is far from a menial task. Let’s stop fluffing off keyword research as some trivial task, it in fact gets directly into the thoughts, feelings and aspirations of the human being on the other side of

Dealing with Negative Clients and Toxic Relationships : The Marketing Drive ep 10

In today’s episode I’m talking about how to deal with negative client relationships, tense situations, and knowing the right time to walk away from or fire a client. Client relationships, toxic relationships and when should you fire a client? This Marketing Drive is geared to my pals in the marketing agency world. When you have

Lowering High CPA Rates : The Marketing Drive ep 9

You hear it every day: “My CPAs are too high!” Managing paid marketing budgets is challenging, technical, psychological and ever evolving. When dealing with client budgets, it’s important to understand the following: The CPA is only as low as it needs to be to target the proper end consumer and no lower. Introducing your final

Building and Managing Your Audience : The Marketing Drive ep 8

There’s a lot of doing in the day-to-day of the modern marketer, so much so that there isn’t much time to stop and think about our audiences. I’ll be talking about: How to build an audience a.k.a the “Minimum Viable Audience”. How to identify your existing Audience. Why we need to know our audiences. The

Marketing and Business on the Road : The Marketing Drive ep 7

Welcome to the new and improved Marketing Drive! What is The Marketing Drive? It’s a daily podcast, video and blog series recorded from my car during my morning communte from Cambridge into Silicon Valley North in Waterloo. I’m talking about digital marketing, growth hacking, start-up business & marketing, client marketing and agency life. It’s an

Integrating Bootstrap and Genesis

Genesis + Bootstrap Bootstrap is one of my personal favourite frameworks and Genesis Framework by StudioPress is a go to when putting together conversion centric websites. Marrying the best of both worlds allows me to be responsive out of the box, prioritize messaging and increase conversions to a goal. Adding Bootstrap functionality to a Genesis powered

Algonquin Whispers

I’ve spent many years tripping through Algonquin Park. There are literally hundreds of images I’ve been lucky enough to capture, as difficult as it is to sort through all of them, I’ve managed to put together a small collection of favourites from Lost Dog Lake, Lake Sisco, North Tea Lake and the Amable Du Fond.

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