I’ve been an entrepreneur for many years, it’s chaotic, hectic, painful, stressful, fun and rewarding – if I’m lucky I might even make some money at it. That’s where I’m personally at today, and again it’s ok.
After one of those extremely hectic days recently, me and one of my partners decided to grab a drink in the local watering hole where we ran into a local business figurehead who will remain nameless.
It was an interesting exchange since I had met this individual no less than 5 times in past 6 months and was quite quickly forgotten. That’s OK as well 🙂 I’m busier on a daily basis than even I can imagine and spend a significant amount of time awake until 2am or 3am on what I like to call my night shift.
Back to the story. After re-introducing himself the light blub then came on and I was greeted with “Oh yeah, you’re the marketing guy”.
You could call it insecurity (I don’t) but I quickly replied that I’m not specifically a marketing guy, although I do believe marketing in new companies and start-ups as a critical element that is quite often overlooked.
Marketing is business, it’s how you sell your product and how your clients and prospects feel about you. It’s also a way to get the world to know who you are, what you are doing and to create a mindshare with the world-at-large.
It’s business, and it’s critical to the success or failure of any new venture.
Back to the story: apparently (according to our good friend) I was insecure about my abilities. Which I both found amusing and ridiculous at the same time.
So why tell the story?
I do a hell of a lot more in any given day than marketing. I’m working to make all of my ventures succeed just like any other entrepreneur. I’m doing it without investment, all of my companies are (currently) cash flow positive and growing.
I’m happy with that. Marketing is key to the success of all of the ventures, particularly at the early stages. Marketing is also a whole lot more than some perceived bolt-on that happens after you’ve figured out financing, an office, a product, a message and a team.
From day one think about your marketing, how the world will see you, what they say and what they will believe about you and your company.
Even more fundamentally it’s about who are you selling product to, will they purchase it, what are you saying to sell that product and how do we make these companies viable, profitable and long lasting.
Develop your business plan and execute with those elements front of mind. It will make a world of difference much more quickly than you may realize.
Yup. I’m the Marketing Guy. Hell, I’m the Twitter guy as well. I also get coffee, clean the office, don’t take a pay cheque when needed and stay up all night whenever needed. I love it. I’m an entrepreneur and I wouldn’t have it any other way (although my wife and family may sometimes disagree!).Continue reading
In today's drive, my intro and outro music are pretty much awesome. Someone drive off the road on the 401, thankfully everyone was fine. Email marketing is still a very important part of your communications and marketing mix regardless of your start-up size. It costs no money to get started, it takes time.
Start-ups, small businesses, medium sized, and companies of any size will benefit from a strategic plan for email marketing (if you heard yesterday’s podcast then you’ll get that one). Here are a few ideas for making sure that you’re not discounting the powerful and low cost addition to get your communications consistent and relevant.
Any additional thoughts, tips or experiences for those just getting an email program put in place?Continue reading
Planning for marketing versus a marketing plan. I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I give up a process I’ve used successfully dozens of times in both the online and offline business worlds. Press Play below to get started listening to the podcast!
I’ve decided to resurrect my podcast in order to be more relevant to a wider audience, in addition to it being easier and more convenient for me to record a short ten to fifteen minutes podcast on my drive into the office every morning.
I’m anticipating that it will be a podcast full of tips, anecdotes, gripes, strategies, tactics and techniques that I’ve used over the years and in my day to day adventures in the world of startups and marketing.
If you know me then you’ll know that I have a number of concurrent projects happening all of the time. The concept of the “lean startup” is not new to me. It’s actually called bootstrapping, or, “starting up without any money” – this concept is as old as commerce itself.
For some reason it’s the new rage in the world of technology startups, so I’ll refer a bit to that audience but in reality this should be useful for any entrepreneur, small business owner or marketing/business professional making their way in this new digital economy that has developed.
Episode 1: Planning for marketing versus a marketing plan.
I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I give up a process I’ve used successfully dozens of times in both the online and offline business worlds.
Click the play button to get started, and please forgive the noise, I really am driving while I recorded this!Continue reading