I’ve decided to resurrect my podcast in order to be more relevant to a wider audience, in addition to it being easier and more convenient for me to record a short ten to fifteen minutes podcast on my drive into the office every morning.
I’m anticipating that it will be a podcast full of tips, anecdotes, gripes, strategies, tactics and techniques that I’ve used over the years and in my day to day adventures in the world of startups and marketing.
If you know me then you’ll know that I have a number of concurrent projects happening all of the time. The concept of the “lean startup” is not new to me. It’s actually called bootstrapping, or, “starting up without any money” – this concept is as old as commerce itself.
For some reason it’s the new rage in the world of technology startups, so I’ll refer a bit to that audience but in reality this should be useful for any entrepreneur, small business owner or marketing/business professional making their way in this new digital economy that has developed.
Episode 1: Planning for marketing versus a marketing plan.
I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I give up a process I’ve used successfully dozens of times in both the online and offline business worlds.
Click the play button to get started, and please forgive the noise, I really am driving while I recorded this!
A human being spinning around on this big blue marble with the rest of you, interested in Media // Music // Art // Family // Business // Founder of http://hny.pt
The 2016 Digital Marketing Recap: The Marketing Drive ep22
Building Leads and Developing Relationships Using PPC Channels : The Marketing Drive ep 21
AdWords Quality Score Talk : The Marketing Drive ep 20
Why You Need To Classify Your Digital Marketing Campaigns : The Marketing Drive ep 19
Practical PPC and AdWords Optimizations : The Marketing Drive ep 18
Mapping Marketing Strategies & Tactics : The Marketing Drive ep 17
Facebook Groups The Feature No One Really Talks About : The Marketing Drive ep 16
Sweet Little Marketing Lies : The Marketing Drive ep 15
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