Link Building is always a topic of conversation for anyone in the world of Internet Marketing. People who push only organic SEO tend to be quite focused on the overall process of building masses of links with target anchor text on sites which may pass link juice.
Personally that’s a narrow minded point of view that really limits your overall link building goals. The reality of the situation is that links drive traffic, reputation, new visitors and potentially new customers. A well thought out online promotional program will assist you in your organic SEO link building efforts. But you need to have a holistic view of link building.
We build links to achieve a number of goals:
I just finished watching Rand Fishkin’s Whiteboard Friday on the same subject. I strongly suggest you check it out:[vimeo]http://vimeo.com/3609778[/vimeo]
What other link building tactics do you use now? Let me know what you think of my take on link building awesomeness. Have a great Friday the 13th!
A human being spinning around on this big blue marble with the rest of you, interested in Media // Music // Art // Family // Business // Founder of http://hny.pt
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