In today’s episode of the Marketing (almost) Minute I’m looking at the importance of a correctly formatted and updated XML sitemap. Often times this is poorly implemented on a site.
There are a number of “optional” tags meaning you can get away without implementing them but I strongly recommend you make sure you are implementing a full URLSet.
Keep in mind that if you are running a dynamically generated site, this becomes even more important. In order to keep up with the changes on your site you’re going to want to get the Google Sitemap Generator and install it on your server. More details in the podcast. Click the image below to Play the podcast.
Note: This is a pretty “grass roots” podcast 🙂 In time it will become more refined but for the time being keep in mind my main motivation for doing this is to give out some good tips that you might not find everywhere else in the universe. I’m refining the links I place in the podcast itself as clicking them will take you away from the site. For now these are the links in the podcast:
Here’s the example for the suggested format:
<?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2005-01-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset>
A human being spinning around on this big blue marble with the rest of you, interested in Media // Music // Art // Family // Business // Founder of http://hny.pt
The 2016 Digital Marketing Recap: The Marketing Drive ep22
Building Leads and Developing Relationships Using PPC Channels : The Marketing Drive ep 21
AdWords Quality Score Talk : The Marketing Drive ep 20
Why You Need To Classify Your Digital Marketing Campaigns : The Marketing Drive ep 19
Practical PPC and AdWords Optimizations : The Marketing Drive ep 18
Mapping Marketing Strategies & Tactics : The Marketing Drive ep 17
Facebook Groups The Feature No One Really Talks About : The Marketing Drive ep 16
Sweet Little Marketing Lies : The Marketing Drive ep 15
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.