Over the years I have been involved with designing marketing and developing business cases and plans for numerous enterprises startups and science projects In this section I will be highlighting them in a bit more depth than I have outlined on my professional profile page
In each Case Study or Article I am going to be highlighting successes and challenges experienced
Ill be adding more anecdotes experiences and case studies for some of the most significant projects I have been involved with in addition to some interesting mentions from respected organizations and individuals in the world of Marketing
Rand Fishkin commented on a link baiting campaign designed by me and the team at BetUS when I was acting as Director of Internet Marketing
I built out the first Internet Marketing team at Bodog from 2002 through to mid 2004 Im very proud of the team and professionals that developed out of that project The successes experienced at Bodog in the gaming world was a convergence of a fantastic team in all areas of the organization at the time Bodog dominated the Sportsbook SEO and gaming landscape for quite a long time
Clicktracks now Lyris also wrote a case study and feature on my successful use of business driven SEO ROI and Analytics