The 2016 Digital Marketing Recap: The Marketing Drive ep22

What happened in the world of Digital Marketing in 2016? How did Google, Facebook, Twitter and the general state of social media evolve? Here’s what we need to keep top of mind as Digital Marketers going into 2017.

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Building Leads and Developing Relationships Using PPC Channels : The Marketing Drive ep 21

Watch and learn how to reduce your Pay Per Click campaign costs, create a highly engaged lead list and increase your conversion and retention rates. Making this happen simply requires an understanding of how a lead and conversion list can be set up to reduce costs and increase your long term conversions.

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AdWords Quality Score Talk : The Marketing Drive ep 20

AdWords Quality Score, is going to be an-going topic of conversation on The Marketing Drive. We’ll be discussing why it’s important for all marketers from the executive levels to the most junior intern to understand the importance of this score.

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Why You Need To Classify Your Digital Marketing Campaigns : The Marketing Drive ep 19

Setting your digital marketing campaigns into one of three main types will help you maintain your sanity and provide clear goal posts for your team.

Misunderstood campaign goals can cause a serious headache when the campaign is complete if everyone involved is not on the same page or unclear on the goals.

Lead generation is a nurturing and growth process, it does not burn resources. Conversion Campaigns can be very effective when care is taken to understand your true Cost Per Acquisition (CPA). Retention Campaigns can catapult your business into the stratosphere.

In today’s Marketing Drive we’re talking about why I do The Marketing Drive without expectation of reward, defining the type of campaign you are launching before it is launched and ensuring it fits into your revenue allocation and targeting model.

In The Marketing Drive Episode 19 we’re talking about:

  1. Why I do The Marketing Drive (because I ❤️  you, that’s why).
  2. The importance of content creation without expectation of reward.
  3. Lead Acquisition Campaign. Goal: generating the lead to get them into your funnel.
  4. Conversion Campaign: converting that lead or inbound customer into a “sold customer”
  5. Retention, Rebuy, Reactivation: a.k.a the “Care” campaign.

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I’ll be covering the latest and greatest marketing, business and start-up tips every day from the road.

Agency Life:

The ups, the downs of agency life. How to build your agency successfully.

Marketing Execution:

Every day we’re launching, reviewing and optimizing marketing campaigns.

Marketing and Business:

How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.

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Practical PPC and AdWords Optimizations : The Marketing Drive ep 18

10 AdWords and PPC optimizations you can implement right now. These tips are perfect for PPC marketers, or business owners and marketing teams who hire PPC consultants or agencies.

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Mapping Marketing Strategies & Tactics : The Marketing Drive ep 17

Marketing strategies and tactics are often confused. Here are some tips that will help you to lay out Marketing strategies clearly, assigning tactics to them, then completing the circle by integrating that process into your reporting cycle.

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Facebook Groups The Feature No One Really Talks About : The Marketing Drive ep 16

Facebook has been on a tear recently, they’re definitely on track to “eat the world”. I’ve found that Facebook also sports one of the highest conversion rates of all channels when you’ve developed an engagement plan (a.k.a defined funnel and plan). In today’s Marketing Drive, we’ll be talking about why this feature is so great and how you can roll it out.

Hint Giveaway: it’s Facebook Groups and they’re very powerful!

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Sweet Little Marketing Lies : The Marketing Drive ep 15

It’s easy to sugar coat our marketing campaign results. No one *likes* reporting on less than “up and to the right” results. As Marketers, we have to be careful not believe our own sweet little lies…

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Marketing Skills We Need in 2016 : The Marketing Drive ep 14

Digital Marketing Skills every professional needs in 2016. Learn what skills will make you stand out and also make you a more effective Digital Marketer. 👉🏽🎯

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Creating a Content Strategy That Converts : The Marketing Drive ep 13

Often dismissed as easy, creating a content strategy that converts and is in line with our overall strategy is challenging and tricky. Let’s break it down and figure it out.

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