Nick Bilton: I don’t feel sorry for business paying to promote.

By Dan Nedelko

March 4, 2013

Last Updated on March 4, 2013 by Dan Nedelko

<p>This weekend a colleague of mine and I began discussing the topic covered by <a href=httpswwwfacebookcomnickbilton target= blank>Nick Bilton<a> in his <a href=httpbitsblogsnytimescom20130303disruptions when sharing on facebook comes at a costsmid=tw share20 target= blank>Disruptions As User Interaction on Facebook Drops Sharing Comes at a Cost<a> article at the New York Times<p> <p><img class=alignleft size full wp image 1858 style=margin 5px alt=Nick Bilton and Facebook pay per post src=httpsdannedelkocomwp contentblogsdir1files201303nick biltonpng width=369 height=287 >This is not a new topic Facebook charging for post promotion it has been going on for well over a year Similar to Mark Cuban bitching about having to pay $3000 to reach 1 million fans in a post and yet he profited by selling last minute Mavericks tickets<p> <p>Facebooks pricing model feels out of whack paying to promote a post in certain circumstances ie I am selling something makes sense and feels fair but not for the amounts being asked<p> <p><strong>Individuals with feeds<strong> I have not seen the ability for an individual to promote a post but that could possibly kick in when you have enough subscribers<br ><br >In one way its a new distribution model that began life for free but in order to sustain its business Facebook has added a pay model for elements like fans and subscriptions Facebook as far as I know does not apply the same costing to personal Facebook accounts <br ><br >Is $50 $3000 to promote a post to fans who explicitly subscribe to a feed unreasonable <a href=httpswwwfacebookcomnickbilton target= blank>Nick Bilton<a> indirectly and the New York Times are directly profiting from that traffic as well so crying foul over paying to visit Canadian Pharmacy site <a href=httpswwwtopcanadianpharmacyorg>httpswwwtopcanadianpharmacyorg<a><br ><br >Im not 100 sure what the answer is but I would say if you make money on it then you should pay to use the service simply calculate your ROI and stop your bitching Thats fair The cost structure doesnt feel baked right now though feels arbitrary and fairly pricey given I may post 6 7 times per day Professional post promotion subscriptions or something<p> <p>Maybe but I still dont feel much compassion for the professional journalist at the New York Times complaining that he cannot tout his article at no cost Unless of course I can get my online and print New York Times subscriptions for free <br ><br ><p>

Dan Nedelko

About Dan Nedelko

A human being spinning around on this big blue marble with the rest of you, interested in Digital Marketing // Music // Art // Family // Business // Founder of

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