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Last Updated on December 15, 2022 by Dan Nedelko
<h1>Planning for marketing versus a marketing plan<h1> Ive decided to resurrect my podcast in order to be more relevant to a wider audience in addition to it being easier and more convenient for me to record a short ten to fifteen minutes podcast on my drive into the office every morning Im anticipating that it will be a podcast full of tips anecdotes gripes strategies tactics and techniques that Ive used over the years and in my day to day adventures in the world of startups and marketing If you know me then youll know that I have a number of concurrent projects happening all of the time The concept of the lean startup is not new to me Its actually called bootstrapping or starting up without any money this concept is as old as commerce itself For some reason its the new rage in the world of technology startups so Ill refer a bit to that audience but in reality this should be useful for any entrepreneur small business owner or marketingbusiness professional making their way in this new digital economy that has developed Episode 1 Planning for marketing versus a marketing plan I cover why a marketing plan written in stone will do you no good at all especially when youre moving quickly and defining your product or service I give up a process Ive used successfully dozens of times in both the online and offline business worlds Click the play button to get started and please forgive the noise I really am driving while I recorded this