SEO best practices are a set of tasks designed to help improve a website’s search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site.
Put another way:
There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).
But it’s important to get the basics down first.
In other words: you want to make sure that your site follows current SEO best practices. That’s the foundation.
Then, once you get your foundation in place, dive into new and advanced approaches.