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Case Studies


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Genius Internet Marketing

Over the years I have been involved with numer­ous projects. In this sec­tion I will be high­light­ing them in a bit more depth than I have out­lined on my pro­fes­sional pro­file page.

In each Case Study or Arti­cle I am going to be high­light­ing suc­cesses and chal­lenges that I have expe­ri­enced over the years. I’ll be adding case stud­ies for some of the most sig­nif­i­cant projects I have been involved with in addi­tion to some inter­est­ing men­tions from respected orga­ni­za­tions and indi­vid­u­als in the world of Marketing:

Rand Fishkin com­ments on a link bait­ing cam­paign put together by me and the team at BetUS — when I was Direc­tor of Inter­net Marketing:

I built out the Inter­net Mar­ket­ing team at Bodog a num­ber of years ago. I’m very proud of the team and pro­fes­sion­als that devel­oped from that project. We expe­ri­enced suc­cess in the gam­ing world through organic search and dom­i­nated the Sports­book SEO field for quite a long time.

Click­tracks (now Lyris) did a case study and fea­ture  on my suc­cess­ful use of busi­ness dri­ven SEO ROI and Ana­lyt­ics.

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