Micro Moments, Audience Psychology and Keyword Research : The Marketing Drive ep 11

http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_30_Audio.m4aPodcast: Play in new window | Download (21.2MB) | EmbedSubscribe: iTunes | Android | RSSIn today’s episode I’m talking about capturing micro-moments of intent, the importance of search psychology and why keyword research is far from a menial task. Let’s stop fluffing off keyword research as some trivial task, it in fact gets directly into […]

Dealing with Negative Clients and Toxic Relationships : The Marketing Drive ep 10

http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_26.m4aPodcast: Play in new window | Download (21.0MB) | EmbedSubscribe: iTunes | Android | RSSIn today’s episode I’m talking about how to deal with negative client relationships, tense situations, and knowing the right time to walk away from or fire a client. Client relationships, toxic relationships and when should you fire a client? This Marketing […]

Lowering High CPA Rates : The Marketing Drive ep 9

http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_26_Podcast.m4aPodcast: Play in new window | Download (Duration: 7:11 — 12.8MB) | EmbedSubscribe: iTunes | Android | RSSYou hear it every day: “My CPAs are too high!” Managing paid marketing budgets is challenging, technical, psychological and ever evolving. When dealing with client budgets, it’s important to understand the following: The CPA is only as low […]

Building and Managing Your Audience : The Marketing Drive ep 8

http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_25_Podcast.m4aPodcast: Play in new window | Download (21.1MB) | EmbedSubscribe: iTunes | Android | RSSThere’s a lot of doing in the day-to-day of the modern marketer, so much so that there isn’t much time to stop and think about our audiences. I’ll be talking about: How to build an audience a.k.a the “Minimum Viable Audience”. […]

Marketing and Business on the Road : The Marketing Drive ep 7

MARKETINGDRIVEDAILY BUSINESS HUSTLE

Podcast: Play in new window | Download (Duration: 16:39 — 22.9MB) | EmbedSubscribe: iTunes | Android | RSSWelcome to the new and improved Marketing Drive. A daily view from my car on the state of start-up business, client marketing and agency life. What is The Marketing Drive? It’s an honest look at business and marketing […]

Integrating Bootstrap and Genesis

Genesis + Bootstrap Bootstrap isĀ one of my personal favourite frameworks and Genesis Framework by StudioPress is a go to when putting together conversion centric websites. Marrying the best of both worlds allows me to be responsive out of the box, prioritize messaging and increase conversions to a goal. Adding Bootstrap functionality to a Genesis powered […]

Algonquin Whispers

Beautiful sunsets in Algonquin Park

I’ve spent many years tripping through Algonquin Park. There are literally hundreds of images I’ve been lucky enough to capture, as difficult as it is to sort through all of them, I’ve managed to put together a small collection of favourites from Lost Dog Lake, Lake Sisco, North Tea Lake and the Amable Du Fond. […]

Persistence and Determination

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Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.