AdWords Quality Score, is going to be an-going topic of conversation on The Marketing Drive. We’ll be discussing why it’s important for all marketers from the executive levels to the most junior intern to understand the importance of this score.
http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_June_11.m4aPodcast: Play in new window | Download (12.5MB) | EmbedSubscribe: iTunes | Android | RSSSetting your digital marketing campaigns into one of three main types will help you maintain your sanity and provide clear goal posts for your team. Misunderstood campaign goals can cause a serious headache when the campaign is complete if everyone involved is not on […]
10 AdWords and PPC optimizations you can implement right now. These tips are perfect for PPC marketers, or business owners and marketing teams who hire PPC consultants or agencies.
Marketing strategies and tactics are often confused. Here are some tips that will help you to lay out Marketing strategies clearly, assigning tactics to them, then completing the circle by integrating that process into your reporting cycle.
Facebook has been on a tear recently, they’re definitely on track to “eat the world”. I’ve found that Facebook also sports one of the highest conversion rates of all channels when you’ve developed an engagement plan (a.k.a defined funnel and plan). In today’s Marketing Drive, we’ll be talking about why this feature is so great and how you can roll it out.
Hint Giveaway: it’s Facebook Groups and they’re very powerful!
It’s easy to sugar coat our marketing campaign results. No one *likes* reporting on less than “up and to the right” results. As Marketers, we have to be careful not believe our own sweet little lies…
Digital Marketing Skills every professional needs in 2016. Learn what skills will make you stand out and also make you a more effective Digital Marketer. 👉🏽🎯
http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_June_1_Audio.m4aPodcast: Play in new window | Download (29.9MB) | EmbedSubscribe: iTunes | Android | RSS Creating a content strategy is hard work. Creating a content strategy that converts and is in line with our overall strategy is challenging and tricky. A few days ago we talked about micro-moments, search psychology, getting into the mind of our […]
http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_31.m4aPodcast: Play in new window | Download (18.4MB) | EmbedSubscribe: iTunes | Android | RSSWhat’s more important than tagging and tracking your lead and conversion funnel? Tagging and tracking your lead and conversion funnel accurately otherwise known as Conversion Scoping. Facebook has recently introduced their version 2 tracking pixel, in this edition of the Marketing […]
http://media.blubrry.com/marketing_drive/p/content.blubrry.com/marketing_drive/Marketing_Drive_May_30_Audio.m4aPodcast: Play in new window | Download (21.2MB) | EmbedSubscribe: iTunes | Android | RSSIn today’s episode I’m talking about capturing micro-moments of intent, the importance of search psychology and why keyword research is far from a menial task. Let’s stop fluffing off keyword research as some trivial task, it in fact gets directly into […]