AdWords Quality Score Talk : The Marketing Drive ep 20

AdWords Quality Score, is going to be an-going topic of conversation on The Marketing Drive. We’ll be discussing why it’s important for all marketers from the executive levels to the most junior intern to understand the importance of this score.

Why You Need To Classify Your Digital Marketing Campaigns : The Marketing Drive ep 19 Play in new window | Download (12.5MB) | EmbedSubscribe: iTunes | Android | RSSSetting your digital marketing campaigns into one of three main types will help you maintain your sanity and provide clear goal posts for your team. Misunderstood campaign goals can cause a serious headache when the campaign is complete if everyone involved is not on […]

Practical PPC and AdWords Optimizations : The Marketing Drive ep 18

10 AdWords and PPC optimizations you can implement right now. These tips are perfect for PPC marketers, or business owners and marketing teams who hire PPC consultants or agencies.

Mapping Marketing Strategies & Tactics : The Marketing Drive ep 17

Marketing strategies and tactics are often confused. Here are some tips that will help you to lay out Marketing strategies clearly, assigning tactics to them, then completing the circle by integrating that process into your reporting cycle.

Facebook Groups The Feature No One Really Talks About : The Marketing Drive ep 16

Facebook has been on a tear recently, they’re definitely on track to “eat the world”. I’ve found that Facebook also sports one of the highest conversion rates of all channels when you’ve developed an engagement plan (a.k.a defined funnel and plan). In today’s Marketing Drive, we’ll be talking about why this feature is so great and how you can roll it out.

Hint Giveaway: it’s Facebook Groups and they’re very powerful!

Sweet Little Marketing Lies : The Marketing Drive ep 15

It’s easy to sugar coat our marketing campaign results. No one *likes* reporting on less than “up and to the right” results. As Marketers, we have to be careful not believe our own sweet little lies…

Creating a Content Strategy That Converts : The Marketing Drive ep 13 Play in new window | Download (29.9MB) | EmbedSubscribe: iTunes | Android | RSS Creating a content strategy is hard work. Creating a content strategy that converts and is in line with our overall strategy is challenging and tricky. A few days ago we talked about micro-moments, search psychology, getting into the mind of our […]

The New Facebook Pixel and Conversion Scoping : The Marketing Drive ep 12 Play in new window | Download (18.4MB) | EmbedSubscribe: iTunes | Android | RSSWhat’s more important than tagging and tracking your lead and conversion funnel? Tagging and tracking your lead and conversion funnel accurately otherwise known as Conversion Scoping. Facebook has recently introduced their version 2 tracking pixel, in this edition of the Marketing […]

Micro Moments, Audience Psychology and Keyword Research : The Marketing Drive ep 11 Play in new window | Download (21.2MB) | EmbedSubscribe: iTunes | Android | RSSIn today’s episode I’m talking about capturing micro-moments of intent, the importance of search psychology and why keyword research is far from a menial task. Let’s stop fluffing off keyword research as some trivial task, it in fact gets directly into […]