32Red Active Players Up Revenues Down

By Dan Nedelko

September 2, 2009


Last Updated on December 1, 2011 by Dan Nedelko

<p>More interesting financials from online casino operator <a href=http32redcom target= blank>32Red<a> Looks like they had an increase in active players which is always good customer service and retention likely get credit for that but a revenue drop of 11 Heres a brief synopsis of the interim results<p> <ol> <li><span style=font size 10ptcolor windowtext>Overall revenues <span style=color rgb128 0 0><strong> 112 <strong><span>to £58m from £64m at the same point in 2008<span><li> <li><span style=font size 10ptcolor windowtext>Active Casino Players <span style=color rgb0 128 0><strong>+23 <strong><span>14490 over the same period in 2008<span><li> <li><span style=font size 10ptcolor windowtext>New Casino Players <span style=color rgb0 128 0><strong>+19<strong><span> to 9733 over the same period in 2008<span><li> <li><span style=font size 10ptcolor windowtext>32Red now accepts <a class=zem slink title=PayPal rel=homepage href=httppaypalcom>Paypal<a> transactions one of the few to do so<span><li> <li><span style=font size 10ptcolor windowtext>Invested <span><span style=font size 10ptcolor windowtext>£400000 into backoffice and infrastructure<br > <span><li> <ol> <p>Some interesting quotes from 32Red<p> <blockquote><p><span style=font size 10ptcolor windowtext>32Red attributed the fall to the challenging economic environment faced by the UK and the rest of Europe during the first half of the year<span><p><blockquote> <blockquote><p> <span style=font size 10ptcolor windowtext>Despite the <a class=zem slink title=Global recession rel=wikipedia href=httpenwikipediaorgwikiGlobal recession>global recession<a> 32Red has managed to grow its new casino players by a record 9733 driven in part by our new <a class=zem slink title=Television advertisement rel=wikipedia href=httpenwikipediaorgwikiTelevision advertisement>television advertising<a> campaign that has helped deliver a lower cost of customer acquisition 32Red is well positioned to take advantage of any improvement in market conditions Ed Ware 23Red CEO<span><p><blockquote> <p><span style=font size 10ptcolor windowtext>Looks like the recession economic climate and consumers fear of spending on credit continue to affect the bottom line of gaming operators But kudos to 32Red they have the exact right idea Investing into <a class=zem slink title=Marketing rel=wikipedia href=httpenwikipediaorgwikiMarketing>marketing<a> now is the route to go theyve acquired new customers through investment in marketing Obviously a revenue slip is not what you really want but then again during a global recession online gaming will be hit very hard Particularly if the operator is seeking retail or casual players as opposed to heavy gamblers<br > <span><p> <p><span style=font size 10ptcolor windowtext>Theyll be well positioned to retain those clients and activate them when spending trends begin to rise Smart business in tough times<span><p> <h6 class=zemanta related title style=font size 1em>Related articles<h6> <ul class=zemanta article ul> <li class=zemanta article ul li><a href=httprzemantacomu=http3Awwwcbccaconsumerstory20090901wal mart online saleshtmla=7344984rid=e2907f35 c582 403f a668 08b2c8c5c249e=a773b31bacd09bc5f37a25b60cc18566>Wal Mart website lets other retailers sell products<a> cbcca<li> <li class=zemanta article ul li><a href=httpdaveduartecozameasuring influence on twitter20090831>Measuring Influence on Twitter<a> daveduartecoza<li> <li class=zemanta article ul li><a href=httpwwwslidesharenetusonirevolutionizing customer care>Revolutionizing customer care<a> slidesharenet<li> <li class=zemanta article ul li><a href=httprzemantacomu=http3Awwwtelegraphcoukfinancenewsbysectorretailandconsumer5961456William Hill set to lead the field offshorehtmla=6647219rid=e2907f35 c582 403f a668 08b2c8c5c249e=7f6c1257164b9f0c5468ea07a1895294>William Hill set to lead the field offshore<a> telegraphcouk<li> <ul> <div class=zemanta pixie style=margin top 10pxheight 15px><a class=zemanta pixie a title=Reblog this post with Zemanta href=httpreblogzemantacomzemifiede2907f35 c582 403f a668 08b2c8c5c249><img class=zemanta pixie img style=border medium nonefloat right src=httpimgzemantacomreblog epngx id=e2907f35 c582 403f a668 08b2c8c5c249 alt=Reblog this post with Zemanta><a><div>

Dan Nedelko

About Dan Nedelko

A human being spinning around on this big blue marble with the rest of you, interested in Digital Marketing // Music // Art // Family // Business // Founder of http://hny.pt

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