Building Leads and Developing Relationships Using PPC Channels : The Marketing Drive ep 21

Paying to market your core product or service through Google AdWords, Facebook or Bing (or any other paid channel) will be an extremely expensive proposition. Watch and learn how to reduce your Pay Per Click campaign costs, create a highly engaged lead list and increase your conversion and retention rates. Sound too good to be true? It isn't, it simply requires an understanding of how a lead and conversion list can be set up to reduce costs and increase your long term conversions. The best part of this? You'll be investing a lead list your can segment and develop relationships with your potential clients over the long term. In The Marketing Drive Episode 21 we're talking about:

1. Reviewed our Black Friday and Cyber Monday e-Commerce programs, they were fantastic!
2. Why we saw bad campaigns running for 4 solid days and companies spending millions front loading offers.
3. How we can be smarter with our budgets, no matter how modest they may be, and build real contacts with potential customers.
4. What it means to really stop thinking of this as "lead acquisition" and start thinking of the process as "relationship building".

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