Email marketing is still a very important part of your communications and marketing mix regardless of your start-up size. Creating a strong email marketing program doesn't need to be expensive, it does however take time, effort and thought.

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The Start-up Drive Ep.2 : Email marketing still matters.

Start-ups, small businesses, medium sized, and companies of any size will benefit from a strategic plan for email marketing (if you heard yesterday’s podcast then you’ll get that one). Here are a few ideas for making sure that you’re not discounting the powerful and low cost addition to get your communications consistent and relevant.

Any additional thoughts, tips or experiences for those just getting an email program put in place?