Podcast: Play in new window | Download (Duration: 7:11 — 12.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Email | TuneIn | RSS | More
Last Updated on November 25, 2023 by Dan Nedelko
You hear it every day My CPAs are too high
Managing paid marketing budgets is challenging technical psychological and ever evolving When dealing with client budgets its important to understand the following
- The CPA is only as low as it needs to be to target the proper end consumer and no lower
- Introducing your final offer the purchase via paid marketing channels will always result in high CPA levels and low conversion rates
- Introducing the notion of the Cost Per Lead CPL will vastly reduce your spend increase your conversions and build an addressable audience that will be primed for your final offer
- Explaining this process to clients is the single most important thing you can do to run a cost effective paid media program that will sustain itself for the long term
Thats the Marketing Drive for May 26th please drop your comments below and feel free to get a hold me anytime on Twitter at dannomatic or with the entire team honeypot mkting
You hear it all too often when managing Paid Media and PPC spends My CPA is way too high we need low CPA rates
In todays Marketing Drive were talking about CPA levels what they mean how lower CPA levels and introduce the almighty CPL metric into your marketing conversion funnel
Lets talk marketing on the drive to the httphoneypotmarketingcom offices
Ill be covering the latest and greatest marketing business and start up tips every day from the road
Agency Life httpdnedprodwpenginecom
The ups the downs of agency life How to build your agency successfully
Marketing Execution httphoneypotmarketingcom
Every day were launching reviewing and optimizing marketing campaigns
Marketing and Business httpmarketerknowscom
How to survive as an effective marketer without losing your sanity Marketer Knows is a community for marketers who are in the trenches each and every day
In todays episode Im talking about sticking to a Marketing Playbook executing on point in an agile manner and a little bit about what Im going to be talking about in the Drive every day
Subscribe to my YouTube channel
Subscribe to the podcast on iTunes
