Is your brand communication strategy back asswards?

Last Updated on August 4, 2014 by Dan Nedelko

When we think about brand and communications messaging often the tactical feature message wins out over the motivation a consumer might have when making a decision about where to align their loyalties In reality the most effective brands in the world start from the motivation and move into the tactical features the deeper you dig Some brands that do it right Apple Tesla Food for thought

Dan Nedelko

Dan Nedelko is human being spinning around on this big blue marble with the rest of you, interested in Media // Music // Art // Family // Business // Founder of Honeypot Marketinghttp://hny.pt, Jacohmi, and Genuine Media & Development.

See Full Bio