Last Updated on August 4, 2014 by Dan Nedelko
When we think about brand and communications messaging often the tactical “feature” message wins out over the motivation a consumer might have when making a decision about where to align their loyalties. In reality, the most effective brands in the world start from the motivation and move into the tactical “features” the deeper you dig. Some brands that do it right? Apple & Tesla. Food for thought.
Is your brand communication strategy back asswards? – Dan Nedelko http://t.co/eNRXCYxzpm The KISS principle #branding