Last Updated on July 31, 2019 by Dan Nedelko
Todays tip is pretty simple and doesnt require brain surgery dont use it as an after thought There are well over 500 million people on Facebook and a shocking number of them log in every single day This is an incredibly powerful communication medium not a nice to have if there is any budget left over So how is interacting with your consumers ie social media still an elective marketing activity for some brands Simply put there are many people today who would have said this the following if they were in their marketing positions over a hundred and fifty years ago at Western Union <blockquote>This telephone has too many shortcomings to be seriously considered as a means of communication The device is inherently of no value to us<blockquote> Thats a <a href=httpwwwweboffatecompredictionTelephone has too many shortcomings Western Union 18767269 target= blank rel=noopener noreferrer>real quote from a Western Union internal memo<a> from 1876 Todays social media strategic tip create a full fledged program dont use already overworked staff to fill in half heartedly and definitely do not expect to become a star brand without any effort meaning no resources plan communication strategy or tactics to engage your audience At the end of the day youre not interacting in social media at all youre simply talking to the people who buy your product People<strong> ie consumers<strong> like to deal with <strong>read buy things <strong>other people <strong>example thats you <strong>they know