Practical PPC and AdWords Optimizations : The Marketing Drive ep 18

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Last Updated on November 25, 2023 by Dan Nedelko

Managing PPC campaigns on Google AdWords or Bing networks and now Facebook and Twitter is complex Set it and forget it isnt going to work in 2016 youll burn your budget and reduce your acquisition efforts

In todays Marketing Drive were talking about 10 AdWords PPC Optimizations we can do right now today to optimize our budgets and increase conversions

This episode of The Marketing Drive is great for PPC marketers or for business owners and marketing teams who hire PPC consultants or agencies

Heres what youre going to get in episode 18 of The Marketing Drive

1. 10 practical AdWords optimizations you can use right now
2. Checking in on your campaigns daily
3. Break out your Ad Groups and Keyword Sets to be more targeted and specific by topic
4. Create customized landing pages that are flexible enough to update and optimize quickly
5. Cross reference your most effective time of day performance and accelerate your campaign during those times
6. Go mobile Run mobile only campaigns and do not blend Desktop and mobile
7. Optimize your re marketing groups Most remarketing is done very badly limit cap and customize the messaging
8. Negative Keywords Use them
9. Running in the GDN Google Display Network and filtering out the high volume low quality sites that wont convert
10. Set up alerts and automations to notify you when significant events happen

Lets talk marketing on the drive into the office Ill be covering the latest and greatest marketing business and start up tips every day from the road

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In todays episode Im talking about sticking to a Marketing Playbook executing on point in an agile manner and a little bit about what Im going to be talking about in the Drive every day

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Dan Nedelko

Dan Nedelko is human being spinning around on this big blue marble with the rest of you, interested in Media // Music // Art // Family // Business // Founder of Honeypot Marketinghttp://hny.pt, Jacohmi, and Genuine Media & Development.

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