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Last Updated on November 25, 2023 by Dan Nedelko
Managing PPC campaigns on <a href=httpadwordscom>Google AdWords<a> or <a href=httpadvertisebingadsmicrosoftcomen cahome42969bs2daXo>Bing networks<a> and now Facebook and Twitter is complex Set it and forget it isnt going to work in 2016 youll burn your budget and reduce your acquisition efforts In todays Marketing Drive were talking about <strong>10 AdWords PPC Optimizations<strong> we can do right now today to optimize our budgets and increase conversions <h2>This episode of The Marketing Drive is great for PPC marketers or for business owners and marketing teams who hire PPC consultants or agencies<h2> Heres what youre going to get in episode 18 of The Marketing Drive <ol> <li>10 practical AdWords optimizations <strong>you can use right now<strong><li> <li>Checking in on your campaigns daily<li> <li>Break out your <strong>Ad Groups and Keyword Sets<strong> to be more targeted and specific by topic<li> <li>Create <strong><a href=httpunbouncecom>customized landing pages<a><strong> that are flexible enough to update and optimize quickly<li> <li>Cross reference your <strong>most effective time of day performance<strong> and accelerate your campaign during those times<li> <li>Go mobile Run <strong>mobile only campaigns<strong> and do not blend Desktop and mobile<li> <li>Optimize your <strong>re marketing groups<strong> Most remarketing is done very badly limit cap and customize the messaging<li> <li><strong>Negative Keywords<strong> Use them<li> <li>Running in the GDN Google Display Network and <strong>filtering out the high volume low quality sites<strong> that wont convert<li> <li><strong>Set up alerts and automations<strong> to notify you when significant events happen<li> <ol> Lets talk marketing on the drive into the office Ill be covering the latest and greatest marketing business and start up tips every day from the road <strong>Agency Life <a href=httpdnedprodwpenginecom>httpdnedprodwpenginecom<a><strong> The ups the downs of agency life How to build your agency successfully <strong>Marketing Execution <a href=httphoneypotmarketingcom>httphoneypotmarketingcom<a><strong> Every day were launching reviewing and optimizing marketing campaigns <strong>Marketing and Business <a href=httpmarketerknowscom>httpmarketerknowscom<a><strong> How to <strong>survive as an effective marketer<strong> without <strong>losing your sanity<strong> Marketer Knows is a community for marketers who are in the trenches each and every day In todays episode Im talking about sticking to a Marketing Playbook executing on point in an agile manner and a little bit about what Im going to be talking about in the Drive every day <a href=httpwwwyoutubecomsubscription centeradd user=DanNedelko>Subscribe to my YouTube channel <a><a href=httpsitunesapplecomcapodcastdan nedelkoid336215912mt=2>Subscribe to the podcast on iTunes<a>