Micro Moments, Audience Psychology and Keyword Research : The Marketing Drive ep 11

By Dan Nedelko

May 30, 2016

Last Updated on November 25, 2023 by Dan Nedelko

In today’s episode I’m talking about capturing micro-moments of intent, the importance of search psychology and why keyword research is far from a menial task.

Let’s stop fluffing off keyword research as some trivial task, it in fact gets directly into the thoughts, feelings and aspirations of the human being on the other side of the computer – a.k.a our potential customer. In today’s drive we’re covering:

  1. How frequently I say “umm” (annoying to me).
  2. What is a micro-moment and why identifying moments of intent are critical to success.
  3. How search engines are really windows into our hearts and minds.
  4. Why keyword research is such a crucial factor when determining your marketing message and campaigns.

That’s Episode 11 of the Marketing Drive, please drop your comments below and feel free to get a hold of me anytime on Twitter at @dannomatic or with the entire team @honeypot_mkting.

Let’s talk marketing on the drive to the http://honeypotmarketing.com offices.

I’ll be covering the latest and greatest marketing, business and start-up tips every day from the road.

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Dan Nedelko

About Dan Nedelko

A human being spinning around on this big blue marble with the rest of you, interested in Digital Marketing // Music // Art // Family // Business // Founder of http://hny.pt

  • “Umms” happen – I think everybody does it unless they’ve somehow trained themselves not to do it. There’s a reason why there are “umm & ahh” edits for podcasts like this. So when you listen to podcasts with these edited out….you get the perception that other people don’t do this…but they do.

    The only alternative I can think of…is to train yourself to be silent as you think of the next point. Either that…or don’t drive as you record – could be a mental ‘bandwidth’ issue. I’ve noticed that I say “ummm” a lot more when I attempt to record while driving.

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