Online Gaming Revenues Flat and Dropping

Last Updated on December 1, 2011 by Dan Nedelko

Well Ive said it before if you do work in the gaming space this recession has been fairly tough all around Contrary to popular belief people do not gamble more during tough times especially online They might drink more smoke more and watch more movies but logging on to deposit into an online gaming site is one of the first things to go during such a brutal recession

Another significant point that needs to be taken into account is the credit crisis and crunch in the United States Never before in the history of the US has the state of credit been so bad Im also not making this stuff up have a read of this BBC article titled Credit crunch to downturn to quote

The International Monetary Fund IMF which oversees the global economy warns that potential losses from the credit crunch could reach $1 trillion and may be even higher

It says the effects are spreading from sub prime mortgage assets to other sectors such as commercial property consumer credit and company debt

This consumer credit issue has caused some serious ripples in the revenue forcasts for some major online gaming organizations In  particular

• 888com casino revenues fell 23 in H1 2009
• PartyGaming reported lossses in their Sportsbook operations and a flat line in Poker and Casino operations

Being a marketer during a tough time like this makes life extremely difficult but my advice is to stay the course Do not shift gears quickly and continue building during an economic downturn If you position yourself properly you will be far ahead when the market begins to recover and you will reap the rewards

Make a quick myopic shift change and you will be taking steps backwards and be behind the game when recovery takes place

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• You Recession eased in second quarter data show msnbcmsncom
• US slump is almost over IMF predicts telegraphcouk
• Eurozone recovery under threat as credit contracts again telegraphcouk

Dan Nedelko

Dan Nedelko is human being spinning around on this big blue marble with the rest of you, interested in Media // Music // Art // Family // Business // Founder of Honeypot Marketinghttp://hny.pt, Jacohmi, and Genuine Media & Development.

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