Yahoo Never Was A Search Engine

By Dan Nedelko

August 7, 2009

Last Updated on December 1, 2011 by Dan Nedelko

<div class=zemanta img zemanta action dragged style=margin 1emfloat left> <p>caption id= align=alignleft width=240 caption=Image via CrunchBase<a href=httpwwwcrunchbasecompersoncarol bartz><img src=httpwwwcrunchbasecomassetsimagesresized0003378633786v2 max 450x450jpg alt=Image representing Carol Bartz as depicted in width=240 height=320 ><a>caption<p> <div> <p>Well Ive never been a fan of <a class=zem slink title=Yahoo rel=homepage href=httpwwwyahoocom>Yahoo<a> CEO <a class=zem slink title=Carol Bartz rel=crunchbase href=httpwwwcrunchbasecompersoncarol bartz>Carol Bartz<a> and she continues to stupify me with her ridiculous statements which she holds to so dearly<p> <p>As covered over at <a href=httpsearchenginelandcom>Search Engine Land<a> Bartz was interviewed in the <a class=zem slink title=The New York Times Company rel=geolocation href=httpmapsgooglecommapsll=407561111111 739902777778spn=1010q=407561111111 7399027777782028The20New20York20Times20Company29t=h>New York Times<a> She is <strong>stunningly moronic <strong>in some of her claims<p> <blockquote><p>Yahoo according to Ms Bartz simply feeds search results for people who have grown curious while reading one of its news stories or watching a video It doesnt generally pop into peoples minds as the first place to go look for answers during the course of their day to day activities<p><blockquote> <p>How is that possibly the case On so many levels I would argue the validity of this claim<p> <ol> <li>Yahoo was initially a search directory then a <a class=zem slink title=Web search engine rel=wikipedia href=httpenwikipediaorgwikiWeb search engine>search engine<a> then added portals<li> <li>If Yahoo doesnt pop into mind as answering questions for users then uh what about Yahoo Answers Whats the point of that then<li> <li>Bartz is singlehandedly dismantling Yahoo as a company with unique software technology and turning it into a portal and content company Granted for many years they have had a content focus but Yahoo Search Marketing and Yahoo Search were always major components of their company<li> <ol> <blockquote><p>The biggest thing for Yahoo is increasing the number of pages people consume and slapping as many display ads as possible across those pages My fortunes are tied to my pages Ms Bartz said<p><blockquote> <p>This is nonsenscial I have an ad network We are interested in content pages to serve advertising Yahoo is a software technology companyerit WAS a software technology company How sad for Yahoo to have a such a short sighted myopic CEO<p> <blockquote><p>According to Ms Bartz the majority of Yahoos sites will go the way of Sports In particular Yahoo will throw investments behind its entertainment finance and news operations Ms Bartz noted that there are plenty of unemployed journalists out there to pick up<p><blockquote> <p>Well Carol Hey Carol Umm Carolthose journalists are unemployed because the notion of traditional journalism and simply serving up that content and selling ads is not the same as it used to be They are unemployed because many companies in this space are unprofitable<p> <p>Excuse me while I go bang my head against a brick wall<p> <blockquote><p>In addition Ms Bartz will remember that Terry Semel a longtime Warner Brothers executive was brought in before to turn Yahoo into more of a media company Mr Semels tenure was perhaps characterized more for losing to <a class=zem slink title=Google rel=homepage href=httpgooglecom>Google<a> than anything else<p><blockquote> <p>Clearly Carol doesnt believe the notion that if we are not aware of our history we are doomed to repeat the mistakes of the past I think we can revise this though at this point Yahoo isnt in the losing position any longer It has lost Full Stop<p> <blockquote><p>Ms Bartz has decided to correct past mistakes by getting all of the employees on the same page and presenting a more consistent look across Yahoos sites In addition shes trying to boost morale and get the energy of the company up again a task hurt by the hit Yahoos shares took after the <a class=zem slink title=Microsoft rel=homepage href=httpwwwmicrosoftcom>Microsoft<a> deal was announced<p> <p>I felt bad for the employees because they think its a report card Ms Bartz said<p><blockquote> <p>Honestly this woman is a CEO Of any company Your share price is a report card of sorts its the market responding to the strategic decisions being made Clearly this is perceived as being a bad decision Which it is Its a horrible decision<p> <p>In fact its a series of horrible decisions capped off by myopic thinking and topped off with a healthy dose of delusion<p> <p>Way to go Carol<p> <p>Update Just ran into a fantastic quote from the <a href=httpbitsblogsnytimescom20090114is carol bartz terry semel 20 target= blank>New York Times Bits Blog<a><p> <blockquote><p>Ive got to wonder how much running a sales force that peddles expensive software to engineers and designers has to do with running a free Web site that attracts users through branding and products and makes money through advertising<p><blockquote> <div class=zemanta pixie style=margin top 10pxheight 15px><a class=zemanta pixie a title=Reblog this post with Zemanta href=httpreblogzemantacomzemifiedf6401af8 b190 42f4 947c a049ab38de34><img class=zemanta pixie img style=border medium nonefloat right src=httpimgzemantacomreblog epngx id=f6401af8 b190 42f4 947c a049ab38de34 alt=Reblog this post with Zemanta ><a><div>

Dan Nedelko

About Dan Nedelko

A human being spinning around on this big blue marble with the rest of you, interested in Digital Marketing // Music // Art // Family // Business // Founder of

  • What an article, she is supposed to be good. Quote: “She does not put up with behaviors that don’t push the organization forward. She’s Intolerant of anyone late to a meeting.” Or isn’t this good 😉 Being a good public speaker is essential for a CEO, and she makes the one mistake after the other. Can Yahoo attract good employees? Last thing I saw was the European director leaving the company, and the stocks went up !?

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  • partially true, this is why google went up that fast. now bing took over yahoo and the things would change in this regard. but the truth behind Carol Bartz is that yahoo is a lot more diversified as google, which mainly relies on search engine. yahoo reported a decent profit for last year therefore we may give her credit 🙂

  • I agree that I go to Yahoo more to read news than to search things, but I think that Yahoo is first and foremost a search engine. I don’t know if this is the best thing for a Yahoo executive to say.

    • It was a search engine – those days are done. The infrastructure was dismantled quite some time ago.

      It’s a content portal and not much else beyond that these days.

  • @best seo. While Yahoo was a lot more diverse than Google, now I believe that Google has passed Yahoo in that respect also.

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