Category Archives for Me

Building and Managing Your Audience : The Marketing Drive ep 8

There's a lot of doing in the day-to-day of the modern marketer, so much so that there isn't much time to stop and think about our audiences. I'll be talking about:

  1. How to build an audience a.k.a the "Minimum Viable Audience".
  2. How to identify your existing Audience.
  3. Why we need to know our audiences.
  4. The importance of build a relationship with our audiences before we try to make a sale.

Handy References for Building Your Minimum Viable Audience

Props and high fives to Bastian Ernst from WildAudience for his excellent post: I'm building an engaged Audience First before starting my Company - And Why you Should too - I couldn't agree more.

The See Think Do Care framework by Avinash Kaushik.

Welcome to Episode 8 of The Marketing Drive!

I'll be covering the latest and greatest marketing, business and start-up tips every day from the road.

Dan Nedelko Living the Agency Life: the ups, the downs of agency life. How to build your agency successfully.

Marketing Execution by Honeypot Marketing: every day we're launching, reviewing and optimizing marketing campaigns.

Marketing and Business at Marketer Knows: marketing resources from the trenches by real Marketers who do it everyday.

How to survive as an effective marketer without losing your sanity. Marketer Knows is a community for marketers who are in the trenches each and every day.

In today's episode I'm talking about sticking to a Marketing Playbook, executing "on point" in an agile manner and a little bit about what I'm going to be talking about in the Drive every day!

Subscribe to my YouTube channel
Subscribe to the podcast on iTunes

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Canadian Artist Tom Thomson

I’ve been working too much. Time to reflect and rediscover Tom Thomson

There's been a "meme" floating around on Facebook lately:

Someone posts the work of an artist. Comment or Like and you will have a new artist selected for you. You then post their work and talk about it.

It's a good idea, there is after all more to social networks than the last sandwich update or newest trending YouTube video (I jest!).

I love the idea of sharing Art. Art is important. The artists who create are also very important.

I'm thinking I am going to start with my own favourites and branch into new territory.

It's one part self-exploration, re-visiting artwork that may have slipped my mind.

It's also another part discovery I'm excited to go on this journey, if you pay even a little bit of attention to it maybe we can all learn something new.

Canadian Artist Tom Thomson

Tom Thomson - Summer Shore Georgian Bay

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A Direct Reply to Chris Morlock

As I was getting settled into a busy Monday morning or work, I was informed of a post by Chris Morlock (contact and references: Chris Morlock on the PDGA, Chris Morlock on DiscGolfScene, Chris Morlock on Facebook) on Facebook (of all places where I am not personally connected to him, therefore cannot see or respond to his inquiries) regarding transparency and questions regarding the Dušan Nedelko Foundation. Which we have been running since my brother's untimely passing. 

I was a taken off guard by the comment I could see, since we have http://dusansfoundation.org and I am always extremely easy to contact directly. It therefore does confuse me to see comments made to which I cannot respond to personally or on behalf of the Foundation. 

As this is my personal blog, I think it is most appropriate to post my email response which I sent directly to Mr.Morlock. This hopefully ensures complete transparency, if you have any comments or questions please do not hesitate to contact me at dan@dannedelko.com

Thanks to everyone who has so generously supported our efforts to both continue my brothers efforts and to enable our youth through outdoor activity and education. I would also add that it is interesting to see such behaviour in response to a genuine effort on the part of many people to support our youth.

Best,

Dan Nedelko

Hello Chris,

I was brought to my attention today regarding your questions about the raising and allocation of funds with respect to the Dusan Nedelko Foundation. As I do not have access to your Facebook wall I have included a brief snippet as is viewable from my perspective:

The Dušan Nedelko Foundation 

I have a question or two. I keep seeing the fundraising we all do for this group and I do understand that it pushed on the disc golf community because of Dusan and his passion for helping kids learn the sport. My first question is, where are the tournaments or gatherings to teach these youngsters, that should be set up or at least funded by the foundation? We donat...See More

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  • Chris Morlock Sandra that's a whole other topic... What's wrong with open questions...Why the fear and the need for secret discretion. Dan is on Facebook and so is his mamma, so they can jump in anytime. Call it a blog then....7 minutes ago

 

  • Helen Heynen I do believe this page belongs to Chris, hence, he is able to post what he wishes. (If you don't like it, don't comment) Consider this personal page as one's living room. You wouldn't stroll into ones house and question their feng shui wou...See More2 minutes ago 

I would direct you to the attached document [Editorial addition: the document is available online at http://dusansfoundation.org/youth-2/financial-awards-summary-update.htmlwhich we are about to post on our blog and also as a newsletter to supporters of the Foundation. There are some misconceptions in what I can see from your public comments:

  • The Dušan Nedelko Foundation is a foundation and as such we do not directly manage or run events. We do so in support of and with our partners.
  • You somehow implied that there is an air of "secrecy" surrounding the Dušan Nedelko Foundation. Nothing could be further from the truth. I would direct you to the following information pages: http://dusansfoundation.org/dusans-foundation/ and http://dusansfoundation.org/our-mission/ 
  • We are a registered Not For Profit Foundation, we also seek open applications for determining disbursements of funds at the Spring and Winter solctice. 
  • Additionally we provide for "emergency funding" up to $500.
  • Transparency is a core of our mission and we have distributed a summary of all disbursements at every event in which we are involved. The printed material is also available and I would be happy to mail them to you directly if you wish.
  • We devote a significant amount of our personal time as a board of directors and supporters of these efforts. We are always very open to discussion and would appreciate direct questions rather than forums in public venues which we do not have the ability to respond to (none of us are connected on Facebook and as such cannot see the full questions and have no ability to repond).
  • You may be confused by the Foundation mission. We are not directly routing all funds to disc golf efforts. The disc golf community has been a massive supporter of our mission which to summarize is:

Core Values and Culture

  • We contribute Dušan Nedelko Foundation resources, both financial and human, to help deliver redefining outdoor experiences for under-served or at-risk children within Ontario.
  • We are passionate about helping children develop life and leadership skill sets through outdoor activity, a strong sense of accomplishment and harmony with nature in order to engender a “power of one” confidence that will guide future life choices and ongoing connection and stewardship of the environment.
  • We display fairness, honesty, responsibility, diversity, generosity and foster mutual trust and care in our dealings with our local communities, volunteers, business partners and beneficiaries of our efforts.
  • We are guided by mutual respect, enthusiasm and shared creativity to support projects that provide positive, life-lasting outdoor experiences that build fun, teamwork, environmental stewardship and empowerment among participants.
  • We deal with others as we would want them to deal with us.

I would suggest that if you have any direct questions, comments, concerns or input that you are always welcome to contact us directly at:

shout@dusansfoundation.org or to me directly at dan@dusansfoundation.org

I thank you for your questions and look forward to hearing back from you. 

Best Regards,

Dan Nedelko

Chairman

The Dušan Nedelko Foundation

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Conservative Americans and ObamaCare

American conservatives moving to Canada because of ObamaCare
 

Dear Conservative America,
 
We heard that you have issues with ObamaCare and were 
thinking of moving to Canada.
 
You would not like Canada at all.
 
We have National Health Insurance.
Our beer is horrible, it’s watery and tasteless.
We have communities of happily married homosexual couples.
We have very cold frigid winters.
We have government supported television and radio.
We just got electricity like last year.
Our banks are very unstable.
We have Sharks.
Sharks that can walk.
You’d hate it here. 
 
Our apologies in advance eh,
Canada

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Youdoneven Know

No comment required.

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Inspiration for start-up entrepreneurs

Hang in there. Special thanks to Gaping Void - my online psychotherapist.

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Universes collide

I feel like I might be creating a black hole or something 🙂

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Social Media is personal – Gary Vaynerchuk

Good old Gary Vaynerchuk does a great job of distilling the importance of social media and how it can lift your business. Watch the video below. I'm adding my own bullet points in addition to highlights from Gary's talk.



  • The way business used to built was on the relationship.
  • Social media level sets that relationship, the new marketing is marketing to the individual.
  • Stop thinking short term, run the marathon don't run the sprint.
  • If you like it then you better put a ring on it.
  • Don't treat social media like it's a one night stand. Make the commitment.
  • Everyone is acting like a teenager in social media settings - trying to close the deals without starting the conversation.
  • You don't want to bet on the culture shift because it doesn't happen in the next 20 minutes. Make the bet.
  • For the first time ever it's not push, it's a cocktail party. That's uncomfortable for marketers.
  • Thank you economy is offense. Customer service is defense.
  • Find your clients on social media and find out what they love.
  • What you can learn is about your customer, not just his shopping habits. What are their emotional triggers, find them and thank them, be one to one.
  • It's about lifetime value not the purchase today.
  • Say thank you. People are in sales mode, customers don't expect to simply be thanked.
  • We are social creatures. We want to express ourselves. It's the same in social.
  • Social media is about listening, not talking. Listen and learn.
  • Word of mouth is the currency. Now we have the infrastructure to enable word of mouth.
  • We all live in the same business. You're in the eyeballs and ears business.
  • We're iving through a massive cultural shift. We need to create context.
  • Companies have the opportunity to move from a non-human to a human relationship and image.
  • Create real conversation with your fans, be more than a press release.
  • Marketers turn everything into a tactic.
  • Create an emotional connection with your customers

There's more to come here, but if you're in business or in marketing do yourself a favour and absorb this.

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Hi Danny!

Gee that's cool 🙂

 

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Yahoo is a disaster thanks to Carol Bartz.

I'm not going to be smug about my previous (and much more in depth) post about Carol Bartz being nothing short of the fifth horseman of the apocalypse as far as Yahoo is concerned.

Ok, I'll be a little smug. According to TechCrunch it looks like her tenure is going to be coming to an end, and with that she should never, ever run a tech company again.

If you want more in depth analysis then read my previous post or the amazingly titled "Yahoo's 360 degree turnaround" on TechCrunch.

Stop. Carol. Now.

Please. (I say that on behalf of all current Yahoo shareholders).

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