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Last Updated on November 25, 2023 by Dan Nedelko
AdWords is the worlds most advanced and largest network for publishers and an extremely powerful demand side platform DSP If youre a digital marketing professional managing advertising inventory then this will be a great use of 8 minutes of your day <h2>AdWords Quality Score can have a substantial effect on your advertising performance and your bottom line The differences equate to 4x to 6x more expensive CPC rates<h2> In todays <strong>Marketing Drive<strong> were talking about AdWords Quality Score why its important for all marketers from the highest executive levels to the most junior intern to understand the importance of this score Your Finance team and your year end budget actuals versis forecasts will thank you for being thoughtful about your digital marketing messaging quality In <strong>The Marketing Drive Episode 20<strong> were talking about <ol> <li>The importance of <strong>AdWords Quality Score<strong><li> <li>Digging into some of the <strong>misconceptions of AdWords Quality Score<strong> and how it works<li> <li>5 Actionable tactics you can implement today to<strong> increase your Quality Scores<strong><li> <li>Why Im going to<strong> stop numbering tactics<strong> in the podcast<li> <ol> <a href=httpbitlyyoutubedanno>Subscribe to The Marketing Drive YouTube channel<a> <a href=httpbitlythemarketingdrive>Subscribe to the podcast on iTunes<a> Ill be covering the latest and greatest marketing business and start up tips every day from the road Agency Life <a href=httpsdannedelkocom>httpdnedprodwpenginecom<a> The ups the downs of agency life How to build your agency successfully Marketing Execution <a href=httphoneypotmarketingcom>httphoneypotmarketingcom<a> Every day were launching reviewing and optimizing marketing campaigns Marketing and Business <a href=httpmarketerknowscom>httpmarketerknowscom<a> How to survive as an effective marketer without losing your sanity Marketer Knows is a community for marketers who are in the trenches each and every day
I don’t fully understand the use of Ad words. I work with Wonders of Winter a festival of lights in Waterloo park basically for the month of December. We are a non profit group. Is there a way Ad words would help us promote this volunteer, community event?
Hi Rob,
Would be happy to chat with you about how you can use AdWords to drive awareness for Wonders of Winter. In it’s simplest form think of AdWords as a distribution channel with incredible reach and the ability to target users directly on numerous devices and in numerous channels.
Google does indeed have a not-for-profit program. It can be complex to pass all of the criteria and applications to receive NFP funding credits for AdWords. Do you use any paid promotional channels at this time? Radio? Print? Television? Do you have a budget?
Hope to hear from you soon!
Best – Dan